** J.P.Morgan starts coverage on software co Avid Technology
AVID.O with "overweight" rating and PT of $33
** JPM says Avid's growth is powered by transition to
subscription services and innovative product offering - driving
increase in average revenue per user (ARPU)
** Says Avid is "attacking" a more than $15 bln total
addressable market (TAM) across Pro tools software with help
from cross-selling plug ins, virtual instruments and sounds
** Adds Media composer and tangential video software are
addressing a $12 bln TAM, driven by strong industry demand for
content
** "We expect relative strength in Enterprise outlook over
the next five years as enterprises accelerate cloud transition
at higher contract values," JPM says
** JPM expects overall subscription and maintenance to drive
double-digit revenue growth and estimates ~20% EBITDA margins by
2025
** As of last close, AVID down 19.2% YTD
(Reporting by Siddarth S in Bengaluru)
((Siddarth.s@thomsonreuters.com;))