Director/PDMR Shareholding
20 October 2026
Notification of Transactions of Directors and Persons Discharging Managerial Responsibilities (PDMRs)
Aviva announces that the share interests of the following PDMRs have increased following the monthly acquisition of Aviva plc shares held in various plans on 15 October 2026.
Name
Form Held
Share price
No. of shares
Douglas Brown
Aviva All Employee Share Ownership Plan
£7.08
35
Navinder Dhillon
Aviva Global Matching Share Plan
£7.06
54
James Hillman
Aviva All Employee Share Ownership Plan
£7.08
35
Charlotte Jones
Aviva All Employee Share Ownership Plan
£7.08
36
Pippa Lambert
Aviva Non-Executive Director Share Purchase Scheme
£7.06
270
Jason Storah
Aviva All Employee Share Ownership Plan
£7.08
28
Mark Versey
Aviva All Employee Share Ownership Plan
£7.08
35
Aviva also announces that the share interests of the following PDMRs have increased following the reinvestment of dividends in respect of Aviva plc shares held in various plans on 16 October 2026.
Name
Form Held
Share price
No. of shares
Douglas Brown
Aviva All Employee Share Ownership Plan
£7.11
80
Navinder Dhillon
Aviva Nominee Account
£7.11
550
Aviva Global Matching Share Plan
£7.11
5
Charlotte Jones
Aviva Nominee Account
£7.11
9,629
Aviva All Employee Share Ownership Plan
£7.11
3
Pippa Lambert
Aviva Non-Executive Director Share Purchase Scheme
£7.11
475
Jason Storah
Aviva All Employee Share Ownership Plan
£7.11
7
Aviva Global Matching Share Plan
£7.11
39
Mark Versey
Aviva All Employee Share Ownership Plan
£7.11
193
Full details of the transactions are set out below.
This announcement is made in accordance with Article 19 of the EU Market Abuse Regulation 596/2014 (as incorporated into UK domestic law by the European Union (Withdrawal) Act 2018).
1
Details of the person discharging managerial responsibilities
a)
Name
Douglas Brown
2
Reason for the notification
a)
Position/status
CEO of Insurance, Wealth & Retirement
b)
Initial notification/Amendment
Initial notification
3
Details of the issuer
a)
Name
Aviva plc
b)
LEI
YF0Y5B0IB8SM0ZFG9G81
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Identification code
Shares
GB00BPQY8M80
b)
Nature of transaction(s)
1. Acquisition of shares held in the Aviva All Employee Share Ownership Plan
2. Dividend re-investment of shares held in the Aviva All Employee Share Ownership Plan
c)
Price(s) and volume(s)
Price(s)
Volume(s)
- £7.08
- £7.11
- 35
- 80
d)
Aggregate information
Price(s)
Volume(s)
- £7.08
- £7.11
- 35
- 80
e)
Date of the transaction(s)
1. 2026-10-15
2. 2026-10-16
f)
Place of the transaction(s)
London Stock Exchange, XLON
1
Details of the person discharging managerial responsibilities
a)
Name
Navinder Dhillon
2
Reason for the notification
a)
Position/status
CEO of Aviva Canada
b)
Initial notification/Amendment
Initial notification
3
Details of the issuer
a)
Name
Aviva plc
b)
LEI
YF0Y5B0IB8SM0ZFG9G81
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Identification code
Shares
GB00BPQY8M80
b)
Nature of transaction(s)
- Acquisition of shares held in the Aviva Global Matching Share Plan
- Dividend re-investment of shares held in the Aviva Nominee Account
- Dividend re-investment of shares held in the Aviva Global Matching Share Plan
c)
Price(s) and volume(s)
Price(s)
Volume(s)
- £7.06
- £7.11
- £7.11
- 54
- 550
- 5
d)
Aggregate information
Price(s)
Volume(s)
- £7.06
- £7.11
- £7.11
- 54
- 550
- 5
e)
Date of the transaction(s)
- 2026-10-15
- 2026-10-16
- 2026-10-16
f)
Place of the transaction(s)
London Stock Exchange, XLON
1
Details of the person discharging managerial responsibilities
a)
Name
James Hillman
2
Reason for the notification
a)
Position/status
Group Chief Risk Officer
b)
Initial notification/Amendment
Initial notification
3
Details of the issuer
a)
Name
Aviva plc
b)
LEI
YF0Y5B0IB8SM0ZFG9G81
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Identification code
Shares
GB00BPQY8M80
b)
Nature of transaction(s)
Acquisition of shares held in the Aviva All Employee Share Ownership Plan
c)
Price(s) and volume(s)
Price(s)
Volume(s)
£7.08
35
d)
Aggregate information
Price(s)
Volume(s)
£7.08
35
e)
Date of the transaction(s)
2026-10-15
f)
Place of the transaction(s)
London Stock Exchange, XLON
1
Details of the person discharging managerial responsibilities
a)
Name
Charlotte Jones
2
Reason for the notification
a)
Position/status
Group Chief Financial Officer
b)
Initial notification/Amendment
Initial notification
3
Details of the issuer
a)
Name
Aviva plc
b)
LEI
YF0Y5B0IB8SM0ZFG9G81
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Identification code
Shares
GB00BPQY8M80
b)
Nature of transaction(s)
1. Acquisition of shares held in the Aviva All Employee Share Ownership Plan
2. Dividend re-investment of shares held in the Aviva Nominee Account
3. Dividend re-investment of shares held in the Aviva All Employee Share Ownership Plan
c)
Price(s) and volume(s)
Price(s)
Volume(s)
- £7.08
- £7.11
- £7.11
- 36
- 9,629
- 3
d)
Aggregate information
Price(s)
Volume(s)
- £7.08
- £7.11
- £7.11
- 36
- 9,629
- 3
e)
Date of the transaction(s)
- 2026-10-15
- 2026-10-16
- 2026-10-16
f)
Place of the transaction(s)
London Stock Exchange, XLON
1
Details of the person discharging managerial responsibilities
a)
Name
Pippa Lambert
2
Reason for the notification
a)
Position/status
Non-Executive Director
b)
Initial notification/Amendment
Initial notification
3
Details of the issuer
a)
Name
Aviva plc
b)
LEI
YF0Y5B0IB8SM0ZFG9G81
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Identification code
Shares
GB00BPQY8M80
b)
Nature of transaction(s)
- Acquisition of shares held in the Aviva Non-Executive Director Share Purchase Scheme
- Dividend re-investment of shares held in the Aviva Non-Executive Director Share Purchase Scheme
c)
Price(s) and volume(s)
Price(s)
Volume(s)
- £7.06
- £7.11
- 270
- 475
d)
Aggregate information
Price(s)
Volume(s)
- £7.06
- £7.11
- 270
- 475
e)
Date of the transaction(s)
- 2026-10-15
- 2026-10-16
f)
Place of the transaction(s)
London Stock Exchange, XLON
1
Details of the person discharging managerial responsibilities
a)
Name
Jason Storah
2
Reason for the notification
a)
Position/status
CEO of UK & Ireland General Insurance
b)
Initial notification/Amendment
Initial notification
3
Details of the issuer
a)
Name
Aviva plc
b)
LEI
YF0Y5B0IB8SM0ZFG9G81
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Identification code
Shares
GB00BPQY8M80
b)
Nature of transaction(s)
- Acquisition of shares held in the Aviva All Employee Share Ownership Plan
- Dividend re-investment of shares held in the Aviva Global Matching Share Plan
- Dividend re-investment of shares held in the Aviva All Employee Share Ownership Plan
c)
Price(s) and volume(s)
Price(s)
Volume(s)
- £7.08
- £7.11
- £7.11
- 28
- 39
- 7
d)
Aggregate information
Price(s)
Volume(s)
- £7.08
- £7.11
- £7.11
- 28
- 39
- 7
e)
Date of the transaction(s)
- 2026-10-15
- 2026-10-16
- 2026-10-16
f)
Place of the transaction(s)
London Stock Exchange, XLON
1
Details of the person discharging managerial responsibilities
a)
Name
Mark Versey
2
Reason for the notification
a)
Position/status
CEO of Aviva Investors
b)
Initial notification/Amendment
Initial notification
3
Details of the issuer
a)
Name
Aviva plc
b)
LEI
YF0Y5B0IB8SM0ZFG9G81
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Identification code
Shares
GB00BPQY8M80
b)
Nature of transaction(s)
- Acquisition of shares held in the Aviva All Employee Share Ownership Plan
- Dividend re-investment of shares held in the Aviva All Employee Share Ownership Plan
c)
Price(s) and volume(s)
Price(s)
Volume(s)
- £7.08
- £7.11
- 35
- 193
d)
Aggregate information
Price(s)
Volume(s)
- £7.08
- £7.11
- 35
- 193
e)
Date of the transaction(s)
- 2026-10-15
- 2026-10-16
f)
Place of the transaction(s)
London Stock Exchange, XLON
-ends-
Enquiries:
Media:
Andrew Reid
+44 (0)7800 694 276
Sarah Swailes
Alice Constable
+44 (0)7800 694 859
+44 (0)7350 398 942
Analysts:
Michael O'Hara
Joel von Sternberg
Giles White
+44 (0)7387 234 388
+44 (0)7384 231 238
+44 (0)7385 011 249
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