REG - Aviva PLC - Director/PDMR Shareholding
23/10/2025 12:00
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RNS Number : 5834E Aviva PLC 23 October 2025
23 October 2025
Notification of Transactions of Directors and Persons Discharging Managerial
Responsibilities (PDMRs)
Aviva announces that the share interests of the following PDMRs have increased
following the reinvestment of dividends in respect of Ordinary shares as
stated below. The transactions were made in London on 16 October 2025.
Name Nominee/Trustee Share price No of shares
Charlotte Jones Nominee Account £6.70 4,241
Jason Storah Nominee Account £6.70 10,045
Aviva Global Matching Share Plan £6.70 36
Mark Versey Aviva All Employee Share Ownership Plan (AESOP) £6.70 171
Pippa Lambert Aviva Non-Executive Director Share Purchase Scheme £6.70 390
Douglas Brown Aviva All Employee Share Ownership Plan (AESOP) £6.70 64
Navinder Dhillon Nominee Account £6.70 66
Aviva Global Matching Share Plan £6.70 3
This announcement is made in accordance with Article 19 of the EU Market Abuse
Regulation 596/2014 (as incorporated into UK domestic law by the European
Union (Withdrawal) Act 2018).
1 Details of the person discharging managerial responsibilities
a) Name Charlotte Jones
2 Reason for the notification
a) Position/status Group Chief Financial Officer
b) Initial notification/Amendment Initial notification
3 Details of the issuer
a) Name Aviva plc
b) LEI YF0Y5B0IB8SM0ZFG9G81
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Shares
Identification code
GB00BPQY8M80
b) Nature of transaction Dividend re-investment under Aviva Nominee Account
c) Price(s) and volume(s) Price(s) Volume(s)
£6.70 4,241
d) Aggregate information Price(s) Aggregate volume(s)
£6.70 4,241
e) Date of the transaction 2025-10-16
f) Place of the transaction London Stock Exchange, XLON
1 Details of the person discharging managerial responsibilities
a) Name Jason Storah
2 Reason for the notification
a) Position/status CEO of UK & Ireland General Insurance
b) Initial notification/Amendment Initial notification
3 Details of the issuer
a) Name Aviva plc
b) LEI YF0Y5B0IB8SM0ZFG9G81
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Shares
Identification code
GB00BPQY8M80
b) Nature of transaction 1. Dividend re-investment under Aviva Nominee Account
2. Dividend re-investment under Aviva Global Matching Share Plan
c) Price(s) and volume(s) Price(s) Volume(s)
1. £6.70 1. 10,045
2. £6.70 2. 36
d) Aggregate information Price(s) Aggregate volume(s)
1. £6.70 1. 10,045
2. £6.70 2. 36
e) Date of the transaction 1. 2025-10-16
2. 2025-10-16
f) Place of the transaction 1. London Stock Exchange, XLON
2. London Stock Exchange, XLON
1 Details of the person discharging managerial responsibilities
a) Name Mark Versey
2 Reason for the notification
a) Position/status CEO of Aviva Investors
b) Initial notification/Amendment Initial notification
3 Details of the issuer
a) Name Aviva plc
b) LEI YF0Y5B0IB8SM0ZFG9G81
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Shares
Identification code
GB00BPQY8M80
b) Nature of transaction Dividend re-investment under Aviva All Employee Share Ownership Plan (AESOP)
c) Price(s) and volume(s) Price(s) Volume(s)
£6.70 171
d) Aggregated information Price(s) Aggregate volume(s)
£6.70 171
e) Date of the transaction 2025-10-16
f) Place of the transaction London Stock Exchange, XLON
1 Details of the person discharging managerial responsibilities
a) Name Pippa Lambert
2 Reason for the notification
a) Position/status Non-Executive Director
b) Initial notification/Amendment Initial notification
3 Details of the issuer
a) Name Aviva plc
b) LEI YF0Y5B0IB8SM0ZFG9G81
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Shares
Identification code
GB00BPQY8M80
b) Nature of transaction Dividend re-investment under Aviva Non-Executive Director Share Purchase
Scheme
c) Price(s) and volume(s) Price(s) Volume(s)
£6.70 390
d) Aggregated information Price(s) Aggregate volume(s)
£6.70 390
e) Date of the transaction 2025-10-16
f) Place of the transaction London Stock Exchange, XLON
1 Details of the person discharging managerial responsibilities
a) Name Douglas Brown
2 Reason for the notification
a) Position/status CEO of Insurance, Wealth & Retirement
b) Initial notification/Amendment Initial notification
3 Details of the issuer
a) Name Aviva plc
b) LEI YF0Y5B0IB8SM0ZFG9G81
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Shares
Identification code
GB00BPQY8M80
b) Nature of transaction Dividend re-investment under Aviva All Employee Share Ownership Plan (AESOP)
c) Price(s) and volume(s) Price(s) Volume(s)
£6.70 64
d) Aggregated information Price(s) Aggregate volume(s)
£6.70 64
e) Date of the transaction 2025-10-16
f) Place of the transaction London Stock Exchange, XLON
1 Details of the person discharging managerial responsibilities
a) Name Navinder Dhillon
2 Reason for the notification
a) Position/status CEO of Aviva Canada
b) Initial notification/Amendment Initial notification
3 Details of the issuer
a) Name Aviva plc
b) LEI YF0Y5B0IB8SM0ZFG9G81
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Shares
Identification code
GB00BPQY8M80
b) Nature of transaction 1. Dividend re-investment under Aviva Nominee Account
2. Dividend re-investment under Aviva Global Matching Share Plan
c) Price(s) and volume(s) Price(s) Volume(s)
1. £6.70 1. 66
2. £6.70 2. 3
d) Aggregated information Price(s) Aggregate volume(s)
1. £6.70 1. 66
2. £6.70 2. 3
e) Date of the transaction 1. 2025-10-16
2. 2025-10-16
f) Place of the transaction 1. London Stock Exchange, XLON
2. London Stock Exchange, XLON
-ends-
Enquiries:
Media:
Andrew
Reid
+44 (0)7800 694 276
Sarah
Swailes
+44 (0)7800 694 859
Analysts:
Greg
Neilson
+44 (0)7800 694 564
Joel von
Sternberg
+44 (0)7384 231 238
Michael O'Hara
+44 (0)7387 234 388
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