** Shares of non-banking finance co Bajaj Finance BJFN.NS rise as much as 1.56% to 900 rupees
** Jefferies ("buy", PT at 1,100 rupees) says is its stock top non-bank finance firm pick, valuations are justified by growth and profitability
** Management tells Jefferies that small and medium enterprise segment stress due to asset quality isn't as high as feared
** Co confident about 23%-24% yoy growth in loans on diversified products and ramp-up of newer segments - Jefferies
** On avg, both BJFN and parent Bajaj Finserv BJFS.NS rated "buy" on avg by analysts - data compiled by LSEG
** YTD, BJFN up 31%, BJFS up 25%
(Reporting by Komal Salecha)
((Komal@thomsonreuters.com;))