Sinclair to rebrand 21 Fox regional sports networks under Bally name

Bally

19/11/2020 02:25

Nov 18 (Reuters) - Sinclair Broadcast Group Inc  SBGI.O 
said on Wednesday it had partnered with sports betting company
and casino operator Bally's Corp  BALY.N  and was rebranding its
21 Fox regional sports networks under the Bally name.
    Under the deal, Sinclair said it would take a 14.9% stake in
Bally's and would have the right to raise its stake by another
10% if it meets certain financial targets.  urn:newsml:reuters.com:*:nPn3yZzFYa
    Bally's will gain marketing access across Sinclair's 190
television stations, the two companies said in a joint
statement.
    Sinclair acquired 22 Fox regional sports networks, including
Fox College Sports, in 2019 from Walt Disney Co  DIS.N  for $9.6
billion, a deal which cleared the way for Disney's purchase of
Twenty-First Century Fox Inc's film and television assets. https://bit.ly/2IFctcZ
    

 (Reporting by Shubham Kalia in Bengaluru; Editing by Anil
D'Silva)
 ((Shubham.Kalia@thomsonreuters.com;))