RCS - Bango PLC - Agreement with Continente to deliver Disney+

BangoAnnouncement

18/12/2024 07:00

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RNS Number : 5076Q  Bango PLC  18 December 2024

BANGO PLC

 

("Bango" or the "Company")

 

Continente delivers Disney+ promotion in time for Christmas, powered by the
Digital Vending Machine® from Bango

 

Christmas launch drives customer loyalty and brings Continente shoppers
season's cheer

 

Cambridge, UK, December 18, 2024 - Bango (AIM: BGO) announces an exciting
agreement with Continente, Portugal's largest high street retailer, to enhance
customer offers through the Digital Vending Machine® (DVM™). This
collaboration allows customers with a Cartão Continente loyalty card to
subscribe to Disney+ and enjoy an exclusive discount and cash back benefit,
boosting loyalty and engagement.

 

Continente operates over 350 stores across Portugal, with more than 4 million
families using its popular Cartão Continente loyalty card. As the country's
leading discount card, Cartão Continente is accepted at over 2,000 locations
and offers rewards from over 20 partner brands.

 

Through this agreement, Cartão Continente holders can now subscribe (through
the Cartão Continente app) to Disney+ Standard with Ads until 31 December,
for a price of €1.99 per month for three months, followed by €5.99 per
month, with 30% cashback credited to their loyalty card. Disney+ Standard and
Premium versions are also available for subscription through the Cartão
Continente app, with the same benefit of 30% cashback that can be spent online
or in-store at Continente and on brands associated with Cartão Continente,
covering almost every area of Portuguese families' lives. This offer,
seamlessly integrated through the Bango DVM™, showcases how retailers can
quickly and easily offer their customers leading subscription services to
drive customer engagement and long-term loyalty.

 

The Bango DVM™ empowers businesses across industries - such as telcos,
banks, and retailers - to deliver compelling subscription offers quickly and
efficiently. As subscription services become a cornerstone of everyday life
and demand for premium content continues to grow, agreements like this enable
users to enjoy exceptional value while helping businesses stay at the
forefront of customer engagement.

 

"Offering Disney+ alongside our existing rewards strengthens our commitment to
delivering the best benefits to our customers. This initiative is an example
of Continente's continuous effort to offer added value to the daily lives of
all families. Furthermore, it is a differentiating proposition in food retail,
which clearly reveals the strength of our ecosystem with different brands and
which allows us to guarantee relevant services for all." Filipa Appleton, Head
of Brand & Marketing at Continente

 

"Creating an ecosystem of exceptional subscription offers is key to building
lasting loyalty. With subscription services now an essential part of everyday
life, the ability to seamlessly deliver these promotions to customers is a
huge opportunity. The Digital Vending Machine® (DVM™) empowers partners
like Continente to continuously add to and enhance their promotions and adapt
to changing customer needs with ease." Anil Malhotra, CMO at Bango

 

END

 

Contact Details:

 

 Bango PLC                                            Singer Capital Markets (Nominated Adviser and Broker)
 +44 1223 617 387                                     +44 20 7496 3000
 investors@bango.com (mailto:investors@bango.com)

 Paul Larbey, CEO                                     Jen Boorer
 Matt Garner, CFO                                     Asha Chotai

 

About Bango

 

Bango enables content providers to reach more paying customers through global
partnerships. Bango revolutionized the monetization of digital content and
services, by opening-up online payments to mobile phone users worldwide.
Today, the Digital Vending Machine® is driving the rapid growth of the
subscriptions economy, powering choice and control for subscribers.

 

The world's largest content providers, including Amazon (NASDAQ: AMZN), Google
(NASDAQ: GOOG) and Microsoft (NASDAQ: MSFT) trust Bango technology to reach
subscribers everywhere.

 

Bango, where people subscribe. For more information,
visit www.bangoinvestor.com (http://www.bangoinvestor.com/)

 

 

About Continente
Continente is the food retail brand of MC. With over 35 years of history, it
was the first hypermarket chain to establish itself in Portugal and currently
operates more than 350 stores.

 

The brand's key focus areas include customer orientation, low prices, a strong
promotional dynamic, and the quality and variety of its products and services.

 

Find out more at www.continente.pt (http://www.continente.pt)

 

 

 

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