RCS - Bango PLC - Bango and Entel launch with Apple Music

BangoAnnouncement

24/02/2022 07:18

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RNS Number : 6034C  Bango PLC  24 February 2022

 

 

Bango and Entel expand platform partnership with launch of Apple Music

 

 

Cambridge, UK, 24 February 2022 - Bango (AIM: BGO), the global platform for
data-driven commerce, announces that multi-play communications company Entel
has launched a new Apple Music bundled offer through the Bango Platform,
initially in Chile. This launch of Apple Music is the fourth major content
service launched by Entel using the Bango Platform, following Amazon Prime,
Google and Netflix.

 

Eligible subscribers to Entel's mobile broadband and HOME products (a wireless
broadband hub for accessing media services in the home) can receive Apple
Music at no charge for an introductory period of 6 months. The offer,
entitlement management and upsell of this Apple Music offer are provided to
customers through the Bango Platform.

 

The launch of this Apple Music offer expands an existing relationship between
Entel - which has pioneered the partnership model between telcos and streaming
media companies in the LatAm region - and Bango, which provides the platform
used by a growing number of telcos to scale-up their third-party bundling and
offers business.

 

"Chile is a very sophisticated consumer market, and Entel is a highly
innovative communications provider", said Samuel Roser, Vice President
Americas at Bango. "Global brands such as Apple are popular in this market,
alongside regional providers of sports and entertainment content. This
announcement shows how telcos can deepen their customer relationships by
adopting the right technology that gives them the agility and creativity
needed to offer a wide variety of streaming services".

 

"The Bango Platform model fits our services strategy well," said Matías del
Campo, Tribe Leader Business Development in Entel "Our aim is to provide our
customers with a broad range of media and entertainment services. By deploying
these through Bango, Entel can launch and grow customer promotions and bundles
to reward our existing customers and attract new subscribers to our network".

 

More information at www.entel.cl/applemusic (http://www.entel.cl/applemusic)
 

 

Bango is exhibiting at GSMA Mobile World Congress 2022 (MWC), February
28-March 3 in Barcelona, Spain. Conference participants are encouraged to join
us at our booth (Congress Square - stand CS46) where they can discover the
estimated gains from bundling leading third-party products and services by
using the Bango Platform, which has been successfully deployed by leading
telco partners including Verizon, SoftBank, BT and more.

 

 

-END-

 

 

Contact Details:

 

 Bango PLC                  FTI Consulting           Liberum Capital
 Tel. +44 1223 617387       Tel. +44 203 727 1000    Tel. +44 20 3100 2000

 E. investors@bango.com

 Paul Larbey, CEO           Rob Mindell              Cameron Duncan

 Anil Malhotra, CMO         Charlotte Stephen        James Greenwood

 Rebecca Jamieson, IR                                Ed Phillips

                                                     Will King

 

 

About Bango

 

The world's largest online merchants, including Amazon (NASDAQ: AMZN), Google
(NASDAQ: GOOG) and Microsoft (NASDAQ: MSFT), use Bango technology to acquire
more paying users.

 

Bango has developed unique purchase behavior technology that enables millions
more users to buy the products and services they want, using innovative
methods of payment including carrier billing, digital wallets and subscription
bundling. Bango harnesses this purchase activity into valuable marketing
segments, called Bango Audiences. Merchants use these audiences to target
their marketing at paying customers based on their purchase behavior. Better
targeting increases spend through the Bango payments business, in turn
generating more data insights, creating a powerful virtuous circle that drives
continuous growth. Everyone connected to the Bango Platform thrives as the
virtuous circle grows.

 

Bango, the technology behind every payment choice. For more information, visit
www.bango.com (http://www.bango.com/)

 

 

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