RCS - Bango PLC - Bango expands Google Play in three continents

BangoAnnouncement

20/05/2020 07:00

RNS Number : 4038N
  
Bango PLC
  
20 May 2020
  
 

 
  
BANGO PLC  
("Bango") 
  
Bango expands presence in three continents with new Google Play launches
 
Cambridge, UK, 20 May 2020 - Bango (AIM: BGO), the mobile commerce company, has successfully launched carrier billing routes in the Google Play store for new operators in Asia, Latin America and Africa. Millions of customers in Peru, Hong Kong and South Africa can now pay for the massive array of content and services in Google Play, charging the cost to their phone bill, all powered by the Bango Platform. 
 
In the space of six weeks, Direct Carrier Billing in the Google Play store has been enabled through the Bango Platform for subscribers of Entel in Peru, Sun Mobile in Hong Kong and MTN in South Africa. Pre and post-paid subscribers can now simply click-to-buy using carrier billing for instant access to their favorite games, music, movies and more. 
 
"Ever more operators across the world standardize on the Bango platform to bring mobile commerce experiences to their customers", said Paul Larbey, CEO at Bango. "In addition to activating payments in Google Play and other app stores, Bango technology enables operators to offer third-party products bundled with their customer plans or marketed directly to their customers through Facebook and other platforms."
 
To ensure continuous revenue growth from carrier billing across these new routes, Bango technology will be applied to increase payment success, user acquisition and engagement. Mobile operators relying on Bango Boost data typically increase revenue by 20-40 percent, with some achieving growth of more than 70 percent.
 
ENDS
 
Contact Details:  
  



Bango PLC  


FTI Consulting 


finnCap 




Tel. +44 333 077 0247 
  


Tel. +44 203 727 1000 


Tel. +44 207 200 0500 
  




Ray Anderson, Exec Chair 


Rob Mindell 


Marc Milmo 




Paul Larbey, CEO
Carolyn Rand, CFO 
Anil Malhotra, CMO 


Darius Alexander
Leah Dudley 


James Thompson 
Matthew Radley 



  
  
  
About Bango 
  
App developers, stores and payment providers cross the threshold into the Bango ecosystem to converge, grow and thrive. By bringing businesses together and powering e-commerce with unique data-driven insights, Bango delivers new business opportunities and new dimensions of growth for customers around the world. Being inside the Bango circle means global merchants including Amazon (NASDAQ: AMZN), Google (NASDAQ: GOOG) and Microsoft (NASDAQ: MSFT) can work together with payment partners from Africa to the Americas, accelerating the performance of everyone on the inside. www.bango.com
 


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