RCS - Bango PLC - Bango signs agreement with McAfee

BangoAnnouncement

04/05/2022 07:00

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RNS Number : 1601K  Bango PLC  04 May 2022

 

Bango signs agreement with privacy and identity pioneer McAfee to expand
resale channels and eliminate sales complexity

 

 

Bango pioneering e-distribution of leading entertainment and productivity apps

 

 

Cambridge, UK, 04 May 2022 - Bango (AIM: BGO), the global platform for
data-driven commerce, announces an agreement with McAfee Corp., a global
leader in online protection. Under the agreement, McAfee has selected Bango
e-distribution technology to expand its global user base through partnerships
with service providers, who will bundle and resell McAfee subscriptions,
helping protect more consumers around the globe.

 

Service providers who will benefit from this agreement include telcos, banks,
health care providers, insurance companies and retailers. Bango technology
improves the time-to-market through partnerships and promotions of McAfee
products, removing the complexity of launching across multiple diverse
channels and markets. Bango e-distribution capability enables resellers to
order and deliver digital licenses according to demand, along with offer
targeting, entitlement management and end customer activation on behalf of the
merchant.

 

The Bango Platform also enables other digital merchants to get creative by
bundling McAfee services with their products. For example, a cloud storage
provider could offer their customers McAfee Total Protection as a sign-up
incentive, or an online retailer could bundle it with a laptop sale. Hardware
and software product bundles are seeing increasing uptake as the combination
creates a more complete package for consumers.

 

Pedro Gutierrez, Senior Vice President, Global Sales and Operations at McAfee
said, "Our partnership with Bango underpins our growth strategy to empower as
many people as possible to confidently enjoy life online. McAfee aims to make
the connected world more secure and enjoyable for the consumer, offering
security and peace of mind in an increasingly digital world".

 

"Bango technology is chosen by the industry leaders to present product offers
and bundles that excite and delight their customers," said Jim Plimmer, SVP
Payment Product Strategy & Sales at Bango. "McAfee subscriptions are
highly complementary to the many entertainment products distributed on demand
through the Bango Platform".

 

 

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Contact Details:  

  

 Bango PLC                                                Liberum Capital
 Tel. +44 1223 617387                                     Tel. +44 20 3100 2000      

 E. investors@bango.com (mailto:investors@bango.com)

 Paul Larbey, CEO                                         Cameron Duncan 
 Anil Malhotra, CMO                                       James Greenwood 

 Rebecca Jamieson, IR                                     Ed Phillips

                                                          Will King

 

 

About Bango

 

The world's largest online merchants, including Amazon, Google and Microsoft,
use Bango technology to acquire more paying users.

 

Bango has developed unique purchase behavior technology that enables millions
more users to buy the products and services they want, using innovative
methods of payment including carrier billing, digital wallets and subscription
bundling. Bango harnesses this purchase activity into valuable marketing
segments, called Bango Audiences. Merchants use these audiences to target
their marketing at paying customers based on their purchase behavior. Better
targeting increases spend through the Bango payments business, in turn
generating more data insights, creating a powerful virtuous circle that drives
continuous growth. Everyone connected to the Bango Platform thrives as the
virtuous circle grows.

 

Bango, the technology behind every payment choice. For more information, visit
www.bangoinvestor.com (http://www.bangoinvestor.com)

 

 

 

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