RCS - Bango PLC - Bango signs new deal with Movistar Mexico

BangoAnnouncement

28/09/2022 07:00

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RNS Number : 9172A  Bango PLC  28 September 2022

Bango PLC

 

("Bango")

 

Movistar Mexico and Bango boost mobile payments in Latin America with Direct
Carrier Billing

 

 

28 September, 2022 - Bango (AIM: BGO), the global platform for data-driven
commerce, announces that Movistar Mexico, a mobile operator and subsidiary of
Telefonica, has signed a partnership with Bango to streamline mobile payments
through direct carrier billing (also known as DCB), aiming to promote the
adoption of digital content and services among its subscribers in Mexico.

 

Once this integration is completed, Movistar will offer its customers in
Mexico the option to purchase digital services such as apps, games, and
content using their top-up balance (for prepaid customers) or by placing the
charge on their post-paid mobile phone bill, providing a fast, simple, and
accessible payment experience to all of its users. The consumption of digital
content, particularly video streaming and mobile games, is increasing, and
Movistar Mexico is dedicated to facilitating a seamless user experience by
simplifying associated transactions.

 

The Bango payment platform offers digital service providers an optimal channel
to collect micropayments for digital products and content, and also offers
merchants the opportunity to expand their footprint and reach new customers
and users, while generating more revenue.

 

Through the Direct Carrier Billing performed via the Bango platform, all users
will be able to conduct faster and frictionless transactions in the major app
stores and consume digital services while providing greater transparency and
control over their purchases.

 

"The use of digital content is proliferating and in Movistar we are committed
to facilitate the mobile commerce by simplifying the ecosystem. The use of
streaming apps and mobile games is gaining ground, and initiatives such as
this one with Bango, will enable us to democratize access to the latest
digital services for our customers without them having to worry about lack of
access to banks or credit cards", says Alfredo Izquierdo, General Marketing
B2C Director at Movistar Mexico.

 

Cloud-based mobile gaming and video streaming services have grown in
importance within the entertainment sector, to the point of becoming part of
the daily life of a large part of the world's population. It is now the norm
for media lovers across all demographics to access and enjoy content online,
whether through online music platforms, live streaming of video game
competitions, or other means.

 

In Mexico, the mobile gaming industry generated revenue of approximately
US$1.51B in 2021, it is expected to increase to US$2.41B, while OTT streaming
services reached US$1.14B in 2021, predicted to grow to US$1.9B in 2026*.

 

"Bango is committed to revolutionizing mobile commerce and the related
consumer experience. This partnership with Movistar expands our presence in
Mexico. The Bango Platform is designed to allow our partners to offer an
optimal payment experience to their usersith easy and efficient integration,
operator partners can offer the best digital services quickly and reliably. We
are delighted to see our relationship with Telefónica grow from strength to
strength", says Paul Larbey, CEO of Bango.

*Source: Statista

 

 

Contact Details:

 

 Bango PLC                  Liberum Capital
 Tel. +44 1223 617387       Tel. +44 20 3100 2000

 E. investors@bango.com

 Paul Larbey, CEO           Cameron Duncan

 Matt Garner, CFO           Kate Bannatyne

 Anil Malhotra, CMO         Will King

 Rebecca Jamieson, IR

 

 

ABOUT TELEFÓNICA MOVISTAR MÉXICO

 

Telefónica is one of the largest telecommunications companies in the world in
terms of market capitalization and number of customers. Using the best
landline, mobile, and broadband networks as a basis, as well as an innovative
range of digital services, the company is transforming into a 'Digital Telco,'
which places it in a very advantageous position to satisfy the needs of its
customers and attract growth in new revenues. It is present in Europe and
Latin America, with more than 365 million customers. Telefónica is a wholly
private company with 1.5 million direct shareholders and trades on the
continuous market of the Spanish Stock exchanges and the London, New York,
Lima, and Buenos Aires exchanges.

 

 

ABOUT BANGO

 

The world's largest online merchants, including Amazon, Google, and Microsoft,
use Bango technology to acquire more paying users.

 

Bango has developed unique purchase behavior technology that enables millions
more users to buy the products and services they want, using innovative
payment methods, including carrier billing, digital wallets, and subscription
bundling. Bango harnesses this purchase activity into valuable marketing
segments called Bango Audiences. Merchants use these audiences to target their
marketing at paying customers based on their purchase behavior. Better
targeting increases spend through the Bango payments business, in turn
generating more data insights, creating a powerful virtuous circle that drives
continuous growth. Everyone connected to the Bango Platform thrives as the
virtuous circle grows.

 

Bango, the technology behind every payment choice. For more information, visit
www.bangoinvestor.com (http://www.bangoinvestor.com)

 

 

 

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