RCS - Bango PLC - Pray.com partners with Bango for global expansion

BangoAnnouncement

15/12/2021 07:00

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RNS Number : 6530V  Bango PLC  15 December 2021

15 December, 2021

BANGO PLC

("Bango")

 

Pray.com partners with Bango to scale global expansion

 

Initial launch in USA

 

Cambridge, UK, 15 December, 2021 - Bango (AIM: BGO), the global platform for
data-driven commerce, announces an agreement with Pray.com, the world's #1
app for daily prayer & faith-based media content, to expand their global
customer base through payment and bundling initiatives. The partnership
launched first in USA, where eligible customers can now improve their mental
and spiritual health by enabling Pray.com's premium experience using their
telco account.

 

Downloads for Pray.com skyrocketed during the pandemic with subscriber
numbers growing by 22X last year, making Pray.com a top 10 grossing
lifestyle app in more than 125 countries. The COVID-19 pandemic sparked a
massive global surge in mental and spiritual wellness apps over the past two
years, with Pray.com leading the way on the religious front. By partnering
with Bango and telcos across the globe, Pray.com is increasing the options
for users to sign-up giving millions of new people the ability to unlock full
access to a wealth of faith-based self-care and well-being content on
the Pray.com platform.

 

Telcos who use the Bango Platform to offer Pray.com to their customers will
benefit from Bango data insights technology to identify users who are most
likely to be interested in particular services. These insights help them to
target offers to users who are interested in paid streaming subscriptions,
increasing uptake and customer retention.

 

Steve Gatena, CEO at Pray.com said: "Bango has been a great supporter
of Pray.com and is helping us distribute our mental and spiritual health
solution to as many people as possible. By leveraging Bango's technology and
partnerships, Pray.com is able to increase access to people in markets with
a high number of unbanked users, such as Africa, Asia, and Latin America. We
are excited to continue working together with Bango to grow faith, cultivate
community, and leave a legacy of helping others."

 

Brent McCray, Director of Business Development - Americas at Bango
commented: "Opening up access to content and services for consumers is a key
goal for Bango. Telcos and resellers can now add Pray.com as a complementary
offer to the music, video, gaming, and other subscription services they offer
through the Bango Platform. Pray.com is one of the top wellbeing apps in the
USA, we look forward to spreading the word to millions more people across the
world."

 

Pray.com joins Xbox, Spotify, Amazon and other leading digital subscription
merchants who use Bango technology and partnerships to power their payment and
resale offers.

 

 

-ENDS-

 

Contact Details:

 

 Bango PLC                  FTI Consulting           Liberum Capital
 Tel. +44 1223 617387       Tel. +44 203 727 1000    Tel. +44 20 3100 2000

 E. investors@bango.com

 Paul Larbey, CEO           Rob Mindell              Cameron Duncan

 Matt Garner, CFO           Charlotte Stephen        James Greenwood

 Anil Malhotra, CMO         Gregory Hynes            Ed Phillips

 Rebecca Jamieson, IR                                Will King

 

 

About Bango

 

The world's largest online merchants, including Amazon (NASDAQ: AMZN), Google
(NASDAQ: GOOG) and Microsoft (NASDAQ: MSFT), use Bango technology to acquire
more paying users.

 

Bango has developed unique purchase behavior technology that enables millions
more users to buy the products and services they want, using innovative
methods of payment including carrier billing, digital wallets and subscription
bundling. Bango harnesses this purchase activity into valuable marketing
segments, called Bango Audiences. Merchants use these audiences to target
their marketing at paying customers based on their purchase behavior. Better
targeting increases spend through the Bango payments business, in turn
generating more data insights, creating a powerful virtuous circle that drives
continuous growth. Everyone connected to the Bango Platform thrives as the
virtuous circle grows. For more information, visit www.bango.com
(http://www.bango.com) .

 

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