Banijay's Tipico deal, All3Media entertainment merger to drive growth towards 2029

Banijay NV

26/03/2026 11:02

March 26 (Reuters) - French media group Banijay BNJ.AS expects the acquisition of betting firm Tipico and the merger of its entertainment business with All3Media's to boost revenue and profit growth and generate cash towards 2029.

Banijay, the producer of "Peaky Blinders" and the "Big Brother" franchise, and All3Media, the producer of "The Traitors" and "Squid Game: The Challenge", agreed earlier this month ​to merge their entertainment production businesses to create one of Europe's largest multimedia production groups.

2029 target: revenue of 10 billion euros ($11.6 billion) vs 7.4 billion euros in 2025 on a pro forma basis that includes the two deals

2029 target: more than 7% EBITDA growth from last year's 1.6 billion euros pro forma

Sees 100 million euros in cost savings at its gaming unit after Tipico acquisition

Sees savings of 50 million euros at the content production through the 50/50-owned merged business

More than 80% of EBITDA expected to turn into free cash flow over 2026-2029

Will pay 400 million euro exceptional dividend after the closing of the All3Media merger

Targets progressive dividend growth towards 2029

($1 = 0.8649 euros)

(Reporting by Mathias de Rozario in Gdansk, editing by Milla Nissi-Prussak)

((mathias.derozario@thomsonreuters.com))