* Accor to buy 5 pct stake, option to buy another 5 pct
* Accor's initial investment in Banyan Tree worth $17 mln
* Latest luxury hotels deal, after FRHI, Onefinestay
* Accor shares down around 13 pct in 2016
By Dominique Vidalon
PARIS, Dec 8 (Reuters) - AccorHotels ACCP.PA has bought an
initial five percent stake in Singapore's Banyan Tree Holdings
BANY.SI as part of Accor's current strategy to strengthen its
luxury hotels portfolio to give a boost to its earnings.
The move follows similar deals by AccorHotels, which is
Europe's largest hotels group, in the luxury sector, such as its
$2.7 billion acquisition of FRHI Holdings, which owns the
Fairmont, Raffles, and Swissotel brands, and its takeover of UK
serviced home rental company Onefinestay. urn:newsml:reuters.com:*:nL5N1780EL
AccorHotels will invest 24 million Singapore dollars ($17
million) to buy a stake of 5 percent in Banyan Tree upon the
conversion of a mandatory convertible bond. AccorHotels has the
option to buy an additional stake of approximately 5 percent.
Luxury hotel operators can earn profit margins that are two
to three times higher than those of budget hotels, and
AccorHotels is hoping that expanding in this upmarket part of
the industry will boost its profits, which have come under
pressure due to security concerns impacting Europe. urn:newsml:reuters.com:*:nL5N1CB1QA
"We are confident that our investment will create
incremental value for our shareholders," said AccorHotels chief
executive Sebastien Bazin in a statement, commenting on the
Banyan Tree deal.
AccorHotels has more than 4,000 hotels, resorts and
residences worldwide. Its luxury portfolio now comprises
Raffles, Fairmont, and various Sofitel brands.
Banyan Tree Holdings has 43 hotels and resorts under the
four brands of Banyan Tree, Angsana, Cassia and Dhawa, as well
as 64 spas and three golf courses in 28 countries.
Accor shares were down 0.2 percent in early session trading.
The stock is down by around 13 percent so far in 2016.
AccorHotels cut back the upper end of its 2016 profit target
range in October after its French and Belgian operations were
hit by security fears in the third quarter. urn:newsml:reuters.com:*:nL8N1CO5PG
($1 = 1.4158 Singapore dollars)
(Reporting by Dominique Vidalon; Editing by Sudip Kar-Gupta)
((dominique.vidalon@thomsonreuters.com; +33149495432; Reuters
Messaging: dominique.vidalon.reuters.com@reuters.net))
Keywords: ACCORHOTELS BANYANTREE/