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RNS Number : 3415H BATM Advanced Communications Ld 06 May 2025
LEI: 213800FLQUB9J289RU66
6 May 2025
BATM Advanced Communications Limited
("BATM", the "Group" or the "Company")
BATM Unveils New Brand Identity to Reflect Strategic Vision and Core Strengths
BATM (LSE: BVC; TASE: BVC), a global provider of advanced network
infrastructure, cybersecurity and diagnostic technologies, today announces the
launch of its new brand identity, including unveiling a new Company logo.
The rebranding marks a significant milestone in BATM's journey, as it aligns
more closely with its strategic vision to focus on its core strengths in
networks, cybersecurity and diagnostics while divesting of non-core assets.
BATM is bringing its key businesses under a unified brand identity, with its
operations now structured under the three divisions of BATM Networks, BATM
Cyber and BATM Diagnostics.
The new brand identity is founded on the commonality between BATM's three
divisions of building resilient solutions that connect and protect the world.
With decades of experience of delivering highly innovative, secure solutions,
the new branding signifies BATM's forward-looking approach, grounded in a
commitment to excellence, reliability and adaptability to future challenges.
In addition to new branding, logo and strapline, the Group has redeveloped its
purpose, mission and vision:
· Purpose: Accelerating technology to connect and protect the world
· Mission: To build frontier technologies that solve real-world
challenges
· Vision: A future where technology is used to connect, protect and
advance our world
Moti Nagar, CEO of BATM, said: "I am excited to unveil our new brand identity,
which is centred around the common thread underpinning each of our divisions
of connection and protection and which captures the dynamic, forward-thinking
enterprise that BATM has become. This evolution celebrates our journey -
appreciating the lessons of the past while embracing change to support our
future. The launch of our new brand marks a pivotal chapter, reflecting the
tremendous progress we have made in executing our strategy to focus on our
core strengths in network infrastructure, cybersecurity and diagnostics.
However, this rebrand extends far beyond a new logo or visual design. It
represents a redefined purpose that unites our people and reinforces our
mission to solve real-world challenges through cutting-edge technology. I am
confident that these efforts, alongside our broader strategic initiatives,
will position us to achieve our goals."
Enquiries
BATM
Moti Nagar, Chief Executive Officer +972 9866 2525
Ran Noy, Chief Financial Officer
Shore Capital
Mark Percy, Anita Ghanekar, James Thomas (Corporate Advisory) +44 20 7408 4050
Gracechurch Group
Harry Chathli, Claire Norbury +44 20 4582 3500
Forward-looking statements
This document contains forward-looking statements. Those statements reflect
the current opinions, evaluations and estimations of the Group's management,
and are based on the current data regarding the Group's business as is
detailed in this document and in the Group's periodical, interim and immediate
reports. The Group does not undertake any obligation or make any
representation that actual results and events will be in line with those
statements, and stresses that they may differ materially from those
statements, due to changes in the Group's business, market, competition,
demand for the Group's products or services, general economic factors or other
factors that can influence the Group's business and results, due to the risk
factors that are detailed in the Group's Annual Report, and due to information
and factors that are currently unknown to the Group's management and that, if
known, would affect the management's opinions, evaluations or estimations. The
Group will report the actual results and events according to its legal,
accounting and regulatory obligations, and does not undertake any other
obligation to report them or their deviations from the forward-looking
statements, or to update any of the forward-looking statements in this
document or to report that it is not valid anymore.
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