Germany's Beiersdorf H1 sales fall, trims FY outlook

Beiersdorf AG

03/08/2026 11:45

Overview
Germany personal care products maker's H1 2026 organic net sales fell 3.5% yr/yr at Group level
Company cut 2026 guidance, now sees low-single digit organic sales decline for Consumer and Group
Beiersdorf launched new 18-month NIVEA turnaround plan to restore growth from 2027

Outlook
Beiersdorf expects 2026 organic sales to decline low-single digit percentage in Consumer and Group
Company expects 2026 EBIT margin excluding special factors of at least 11.8% for the Group
Beiersdorf expects to return to net sales growth in 2027 and profitable growth from 2028

Result Drivers
MARKET CHALLENGES - Co said continued difficult global skin care market and Middle East crisis weighed on consumer sentiment, consumption, and costs
NIVEA TURNAROUND PLAN - Co launched new 18-month turnaround plan to restore NIVEA's growth momentum, focusing on reigniting growth across categories and increasing accessibility
ADDITIONAL INVESTMENTS - Co decided to make additional investments in consumer-facing activities, which are expected to negatively affect EBIT margin in current yr

Company press release: ID:nEQt7fcka

Key Details
Metric
Beat/Miss
Actual
Consensus Estimate
H1 Revenue
 
EUR 4.95 bln
 

Analyst Coverage
The current average analyst rating on the shares is "hold" and the breakdown of recommendations is 8 "strong buy" or "buy", 13 "hold" and 3 "sell" or "strong sell"
The average consensus recommendation for the personal products peer group is "buy."
Wall Street's median 12-month price target for Beiersdorf AG is €82.00, about 1.6% above its July 31 closing price of €80.72
The stock recently traded at 18 times the next 12-month earnings vs. a P/E of 16 three months ago

Reuters Recommended Reads
July 31 - Colgate-Palmolive reaffirms annual sales forecast on weak North America demand
July 31 - Church & Dwight Q2 sales beats on brand performance; lifts outlook
July 31 - European chemical firms post solid Q2 results but stay cautious on outlook

For questions concerning the data in this report, contact Estimates.Support@lseg.com. For any other questions or feedback, contact reuters.support@thomsonreuters.com.

(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)