RCS - Blackbird PLC - Blackbird launches video efficiencies study

BlackbirdAnnouncement

25/04/2022 07:00

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RNS Number : 1298J  Blackbird PLC  25 April 2022

 
Reach non-regulatory announcement

 

Blackbird plc (the "Company")

Blackbird video study finds optimized cloud native production tools can transform inefficient workflows

25 April 2022, London - Blackbird plc (AIM:BIRD; OTCQX:BBRDF), the technology
licensor, developer and seller of the market-leading cloud native video
editing platform, Blackbird, today announces the release of some data from
the Company's recent video industry study which finds the cloud is impacting
 production but the vast majority of workflows remain inefficient. However
natively optimized production tools offer transformative efficiencies.

 

The study found cloud production and remote editing are now a universal part
of content creation, used by 90% of video professionals who responded. Yet the
impact on workflows risks being undermined by widespread use of inefficient
methods for accessing content remotely that are not cloud native. That's one
of the headline findings of a new study by Blackbird, in partnership with
Caretta Research, based on a global survey of video editors, producers,
managers and prosumers.

 

The research reveals:

●     90% of video professionals have adopted cloud production and
remote editing in their workflows, with collaborative working and client
review and approval as the top use cases.

●     But most remote editing is still implemented using old-school,
inefficient and slow workflows - with 65% of users moving original high-res
media files around the internet to support remote editing workflows.

●     Many others are moving proxy files, or remoting back to an edit
workstation in a facility, a model that is wasteful of expensive resources.

●     27% of remote editors are making use of a cloud-native
browser-based production platform like Blackbird - twice as popular as using
PC-over-IP to connect to a cloud edit workstation.

●     Cloud workflows were already in use by 60% of users before the
Covid-19 pandemic but grew significantly as a result: 84% of users saw cloud
production and remote editing grow in response, and 58% expect it to expand
further as business gets back to normal.

●     The top benefits of cloud production identified by users are
faster production workflows, the freedom to work from any location at any
time, and cost savings over using traditional tools.

Robert Ambrose, Caretta Research's Co-founder and Managing Director, added:
"From our experience of talking with hundreds of industry professionals, we're
seeing a distinct shift from cloud-enabled workflows to cloud-native
workflows. This study shows just that - the flexibility of working remotely
has unlocked new value and savings but has often been compromised by adapting
legacy ways of working. We're now seeing the adoption of workflows and tools
that are optimised for cloud, avoiding the cost and security issues of
constantly moving content around."

Blackbird plc CEO, Ian McDonough, said: "We're proud that Blackbird is once
again able to put some much needed, independently verified data into the
market around adoption of cloud production following our recent sustainability
and total cost of ownership papers.

"This study is illuminating in that we can see that cloud tools are being
widely used and having an impact, but true progress is hampered by deploying
inefficient, non-cloud native workflows. These inefficiencies can be most
evident in speed, cost and flexibility which also happen to be the most
important factors in any cloud workflow, according to the data we have
collected. The encouraging news is that highly optimized, energy and carbon
efficient cloud native technologies exist to solve these issues."

Download the report here:
http://downloads.carettaresearch.com/cloud-production
(http://downloads.carettaresearch.com/cloud-production)

 

Enquiries:

 

 Blackbird plc
 Ian McDonough, Chief Executive Officer
 Adrian Lambert, Chief Marketing Officer

 Tel: +44 (0)20 8879 7245

 Allenby Capital Limited (Nominated Adviser and Broker)

 Nick Naylor / Piers Shimwell (Corporate Finance)

 Amrit Nahal (Sales and Corporate Broking)

 Tel: +44 (0)20 3328 5656

 

 

About Blackbird plc

 

Blackbird plc operates in the fast-growing SaaS and cloud video market. It has
created Blackbird®, the world's most advanced suite of cloud-native computing
applications for video, all underpinned by its lightning-fast codec. Blackbird
plc's patented technology allows for frame accurate navigation, playback,
viewing and editing in the cloud. Blackbird® enables multiple applications,
which are used by rights holders, broadcasters, sports and news video
specialists, esports, live events and content owners, post-production houses,
other mass market digital video channels and corporations.

Since it is cloud-native, Blackbird® removes the need for costly, high end
workstations and can be used from almost anywhere on almost any device. It
also allows full visibility on multi-location digital content, improves time
to market for live content such as video clips and highlights for digital
distribution, and ultimately results in much more effective monetisation.

Blackbird plc is a licensor of its core video technology under its 'Powered by
Blackbird' licensing model. Enabling video companies to accelerate their path
to true cloud business models, licensees benefit from power and carbon
reductions, cost and time savings, less hardware and bandwidth requirements
and easy scalability.

www.blackbird.vide (http://www.blackbird.video/) o

www.linkedin.com/company/blackbird-cloud
(http://www.linkedin.com/company/blackbird-cloud)

www.twitter.com/blackbirdcloud (http://www.twitter.com/blackbirdcloud)

www.facebook.com/blackbirdplc (http://www.facebook.com/blackbirdplc)

www.youtube.com/c/Blackbirdcloud (https://www.youtube.com/c/Blackbirdcloud)

 

About Caretta Research

Caretta Research is helping media technology buyers and suppliers make better
technology decisions by using real information. We combine decades of
experience in the industry with continuous hands-on research and an extensive
network of technology buyers and decision-makers to help vendors understand
and target their potential market, and to help buyers identify the
most-suitable solutions-saving time, reducing risk and lowering costs.

To learn more visit www.carettaresearch.com (https://www.carettaresearch.com)
 

 

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