RCS - Blackbird PLC - Blackbird wins Environmental Sustainability Award

BlackbirdAnnouncement

13/12/2021 07:00

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RNS Number : 3579V  Blackbird PLC  13 December 2021

13 December
2021
*Reach non-regulatory announcement

 

Blackbird plc (the "Company")

 

Blackbird wins Environmental Sustainability Company of the Year 2021

 

London - Blackbird plc (AIM:BIRD, OTCQX: BBRDF), the technology licensor,
developer and seller of the market-leading cloud native video editing
platform, Blackbird, announces that it has won Environmental Sustainability
Company of the Year 2021 at the IABM BaM Awards®.

 

The IABM BaM Awards® recognize outstanding technological innovations that
deliver real business and creative benefits. The BaMs are widely recognized
as the gold standard for rewarding Broadcast and Media innovation.

 

Awarding Blackbird Environmental Sustainability Company of the Year 2021,
IABM, said: "Like every industry, broadcast and media is accountable for its
effects on our beautiful but fragile planet. But as companies increasingly
label themselves "eco-friendly", it can be tricky to identify the companies
that are truly eco-friendly and those that are merely jumping on the
environmental bandwagon for "green marketing". This award recognizes companies
that have made real strides in reducing their carbon footprint.

 

"Blackbird is spearheading the critical issue of sustainability within the
broadcast media and video industry. Blackbird's cloud native video production
technology has been independently found to generate up to 91% less CO2 at
source than on-prem and cloud-based workflows because it requires no special
hardware or virtual machine, runs on any laptop, uses only 2Mbps bandwidth
and, of course, eliminates travel to venues. Blackbird is delivering real,
tangible environmental benefits to both its customers and the wider world."

 

Blackbird plc CEO, Ian McDonough, said: "What an honour to be the inaugural
winners of the IABM Environmental Sustainability Award.  We value this award
so highly because it embodies our own values. The core Blackbird proposition
is reduction of carbon at source without impact on performance or quality.
Video shouldn't cost the Earth but nor should it need to compromise."

 

Blackbird is leading the campaign to dramatically reduce carbon emissions
within the video production industry. Earlier this year, the Company launched
a carbon awareness study titled - 'Video Shouldn't Cost the Earth' - in
collaboration with environmental management consultancy Green Element. In
July, Blackbird was awarded the London Stock Exchange's Green Economy Mark in
recognition of its work in contributing to the green economy - just 5% of UK
listed companies have been given this esteemed award.

 

To download 'Video Shouldn't Cost the Earth' visit:
www.blackbird.video/carbonefficient

 

Blackbird drives awareness, monetization and efficiencies for brands in
the sports, news, entertainment and enterprise sectors. Customers include
Univision, Tata Communications, EVS, IMG, Deltatre, Sky News Arabia, A+E
Networks, BT, NHL, Eurovision Sport, Cheddar News, the U.S Department of State
and 80 local US news stations with TownNews.

 

Enquiries:

 

 Blackbird plc
 Ian McDonough, Chief Executive Officer
 Adrian Lambert, Chief Marketing Officer

 Tel: +44 (0)20 8879 7245

 Allenby Capital Limited (Nominated Adviser and Broker)

 Nick Naylor / Piers Shimwell (Corporate Finance)

 Amrit Nahal (Sales and Corporate Broking)

 Tel: +44 (0)20 3328 5656

 

About Blackbird plc

 

Blackbird plc operates in the fast-growing SaaS and cloud video market. It has
created Blackbird®, the world's most advanced suite of cloud-native computing
applications for video, all underpinned by its lightning-fast codec. Blackbird
plc's patented technology allows for frame accurate navigation, playback,
viewing and editing in the cloud. Blackbird® enables multiple applications,
which are used by rights holders, broadcasters, sports and news video
specialists, esports, live events and content owners, post-production houses,
other mass market digital video channels and corporations.

Since it is cloud-native, Blackbird® removes the need for costly, high end
workstations and can be used from almost anywhere on almost any device. It
also allows full visibility on multi-location digital content, improves time
to market for live content such as video clips and highlights for digital
distribution, and ultimately results in much more effective monetisation.

Blackbird plc is a licensor of its core video technology under its 'Powered by
Blackbird' licensing model. Enabling video companies to accelerate their path
to true cloud business models, licensees benefit from power and carbon
reductions, cost and time savings, less hardware and bandwidth requirements
and easy scalability.

www.blackbird.vide (http://www.blackbird.video/) o

www.linkedin.com/company/blackbird-cloud
(http://www.linkedin.com/company/blackbird-cloud)

www.twitter.com/blackbirdcloud (http://www.twitter.com/blackbirdcloud)

www.facebook.com/blackbirdplc (http://www.facebook.com/blackbirdplc)

www.youtube.com/c/Blackbirdcloud (https://www.youtube.com/c/Blackbirdcloud)

 

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