RCS - Blackbird PLC - elevate.io integrated Epidemic Sound music library

BlackbirdAnnouncement

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RNS Number : 6289Z  Blackbird PLC  08 April 2026

*Reach Announcement

8 April 2026

Blackbird plc (the "Company")

elevate.io includes integrated Epidemic Sound music library

London, 8 April 2026: Blackbird plc (AIM:BIRD), the developer of the
browser-based collaborative video editor elevate.io, today announces the
launch of integrated royalty-free music from Epidemic Sound within elevate.io.

All elevate.io users will gain instant access to Epidemic Sound's extensive
music catalogue directly within elevate.io's editor. Elevate.io users can
search, preview and add tracks seamlessly, with licensing  of the music
(which can be tailored to users' requirements) handled when the video is
exported.

Music is a fundamental storytelling tool in video, shaping tone, pacing and
emotional impact and it's proven to drive performance. It features in 90%(1)
of TikTok's most-viewed videos, with 81%(2) of marketers stating it enhances
engagement. Beyond capturing attention, music drives lasting impact, with
brands using identity-aligned audio up to 96%(3) more likely to be remembered.

Epidemic Sound provides world-class, royalty-free music for creators, brands,
SMBs, media companies and more. By owning all rights to its catalogue, it
makes licensing simple, safe and worry-free. Its music features in content
generating over 3 billion views daily and is trusted by global brands
including GoPro, Coca-Cola, Apple and Levi's.

The Company's Executive Chair, Ian McDonough, commented: "Music is fundamental
to great storytelling, it's what gives video content its emotion and energy.
So rather than sending creators off to find tracks elsewhere, we've built it
straight into the elevate.io platform. World-class music, right there in
users' workflows. No interruptions, just creativity and complete peace of
mind. This is a huge moment for the Company and we're incredibly excited."

Epidemic Sound Interim Chief Product Officer, Matt Sage, commented: "This is
an excellent example of the Epidemic Sound API enabling creative platforms to
grow their customer offering through music. The elevate.io (http://elevat.io)
team have done an amazing job integrating our catalogue into their
collaborative video editor and we're excited to see how their creators and
brands use our tracks to take their content to the next level. We're delighted
to continue supporting the development of the elevate.io (http://elevate.io)
platform through world class-music and soundtracking."

 

Sources:

(1 The Influence of Music on Social Media Trends
(https://lbbonline.com/news/the-influence-of-music-on-social-media-trends-and-consumer-impact)
)

(2 Video Marketing Statistics
(https://www.g2.com/articles/video-marketing-statistics) )

(3 Audio branding
(https://www.cisin.com/coffee-break/audio-branding-how-to-leverage-it-for-your-brand.html)
) _________________________________________________________________________
Contacts:

 

Blackbird plc
 
            Tel: +44 (0)20 8879 7245

Ian McDonough, Executive Chair

Caroline Steiner, Director of Communications

 

Allenby Capital Limited (Nominated Adviser and Broker)
             Tel: +44 (0)20 3328 5656

Nick Naylor (Corporate Finance)

Amrit Nahal / Kelly Gardiner (Equity Sales and Corporate Broking)

 

About Blackbird plc

Blackbird plc operates in the fast-growing SaaS, Media and Entertainment and
content creation markets. Blackbird plc's patented technology allows for frame
accurate navigation, playback, viewing and editing in the cloud and it has two
products.

 

BlackbirdⓇ a market leading suite of cloud-native computing applications, is
used by rights holders, broadcasters, sports and news video specialists, live
events and content owners, post production houses, other mass market digital
video channels and corporations.

 

elevate.io is the company's new browser-based collaborative content creation
platform currently in general release. elevate.io is built using Blackbird's
core technology and is aimed at professional teams and the fast-growing
Creator Economy.

 

Blackbird plc also licences its core video technology, under its 'Powered by
Blackbird' licensing model, enabling video companies to accelerate their path
to true cloud business models.

 

www.blackbirdplc.com

www.elevate.io

 

About Epidemic Sound

Epidemic Sound is a global leader in music and sound for content creation,
offering an extensive catalogue that's heard over 3 billion times every day.
Its user-friendly licensing model allows brands and creators to access music
with full usage rights while providing tools to elevate their content.
Epidemic Sound partners with artists across all genres, providing them with
financial support through a 50/50 royalty split, upfront payments, and
bonuses. With the world's only 100% IP-owned, worry-free catalogue of music
and sound effects powered by innovative software, integrations, and AI
solutions, Epidemic Sound is the world's leading soundtracking platform.

 

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