RCS - Blackbird PLC - elevate.io partners with Epidemic Sound

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RNS Number : 8908N  Blackbird PLC  07 January 2026

Reach announcement*

Blackbird plc (the "Company")

 

elevate.io (http://elevate.io) partners with Epidemic Sound to bring music to
its collaborative video creation platform

 

elevate.io (http://elevate.io) continues its strategy of rapid platform
iteration, focussing on global leading partners like Epidemic Sound to deliver
ultimate creative experience to the Creator Community.

 

7 January 2026, London - Blackbird plc (AIM:BIRD), the developer of the
browser-based collaborative video editor elevate.io, today announces a
partnership with Epidemic Sound, the leading music licensing platform for
creators and brands.

 

This partnership will mean Epidemic Sound's expansive music catalogue will be
integrated directly into elevate.io (http://elevate.io) , the Company's online
collaborative video editing platform, before the end of the first quarter of
2026.  This integration will give elevate.io (http://elevate.io) users
instant access to Epidemic Sound's world-class catalogue of music and sound
effects within the platform's editor, making it easier than ever to create
polished, professional content and removing the stress of copyright worries or
additional royalties.

 

Creator-first company Epidemic Sound provides high-quality, royalty-free music
and sound effects for creators, brands and media companies. By owning all the
rights to its catalogue, it makes music licensing simple, safe and worry-free.
Its surging popularity generates over 3 billion views per day from videos
which include Epidemic Sound's music.

 

Trusted by global brands including GoPro, Coca-Cola, Apple and Levi's,
Epidemic Sound is deeply embedded in the creator ecosystem through
partnerships with renowned artists such as legendary guitarist Johnny Marr and
integrations across platforms such as YouTube, TikTok, Adobe, Canva and
DaVinci Resolve.

 

"Industry analysts forecast the collaborative video editing market will reach
$4.5 billion by 2029. elevate.io (http://elevate.io) aims to lead this
category by bringing world class video creation tools to our customers within
a single, seamless experience. Every creator knows that music not only
embellishes their stories, it completes them." said Blackbird Executive Chair,
Ian McDonough. "Partnering with Epidemic Sound to provide an integrated, fluid
experience not only enhances elevate.io's value proposition for its users, but
enables them to create, iterate and deliver professional videos while never
breaking their creative flow. This partnership is also an early validation of
our unique approach to collaborative video editing by the industry's leading
music and soundtrack service for creators and brands."

 

"We're delighted elevate.io has chosen to integrate our world-class music and
sound effects into their innovative collaborative video editing platform via
the Epidemic Sound API," said Sam Hall, Chief Product Officer at Epidemic
Sound. "This partnership is a testament to our commitment to make it as easy
as possible for global content creators to find the perfect soundtrack for
their projects, publish without copyright worries, and enable them to focus on
creating."

 

_________________________________________________________________________

Contacts:

Blackbird plc
 
            Tel: +44 (0)20 8879 7245

Ian McDonough, Executive Chair

Caroline Steiner, Director of Communications

 

Allenby Capital Limited (Nominated Adviser and Broker)
             Tel: +44 (0)20 3328 5656

Nick Naylor / Piers Shimwell (Corporate Finance)

Amrit Nahal / Kelly Gardiner (Equity Sales and Corporate Broking)

 

About Blackbird plc

Blackbird plc operates in the fast-growing SaaS, Media and Entertainment and
content creation markets.  Blackbird plc's patented technology allows for
frame accurate navigation, playback, viewing and editing in the cloud and it
has two products.

Blackbird(Ⓡ) a market leading suite of cloud-native computing applications,
is used by rights holders, broadcasters, sports and news video specialists,
live events and content owners, post production houses, other mass market
digital video channels and corporations.

elevate.io is the company's new browser-based collaborative content creation
platform currently in general release. elevate.io (http://elevate.io/) is
built using Blackbird's core technology and is aimed at professional teams and
the fast growing Creator Economy.

Blackbird plc also licences its core video technology, under its 'Powered by
Blackbird' licensing model, enabling video companies to accelerate their path
to true cloud business models.

www.blackbirdplc.com (http://www.blackbirdplc.com)

www.elevate.io (http://www.elevate.io)

 

About Epidemic Sound

 

Epidemic Sound is a global leader in music and sound for content creation,
offering an extensive catalog that's heard over 3 billion times every day. Its
user-friendly licensing model allows brands and creators to access music with
full usage rights while providing tools to elevate their content. Epidemic
Sound partners with artists across all genres, providing them with financial
support through a 50/50 royalty split, upfront payments, and bonuses. With the
world's only 100% IP-owned, worry-free catalog of music and sound effects
powered by innovative software, integrations, and AI solutions, Epidemic Sound
is the world's leading soundtracking platform.

 

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