RCS - Blackbird PLC - Eurovision chooses Blackbird

BlackbirdAnnouncement

16/11/2021 07:05

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RNS Number : 4580S  Blackbird PLC  16 November 2021

16 November
2021
*Reach non-regulatory announcement

 

Blackbird plc (the "Company")

 

Eurovision Sport engage with Blackbird to drive cloud native video production
workflow efficiencies

 

London, UK and Geneva, Switzerland - Blackbird plc (AIM:BIRD, OTCQX: BBRDF),
the technology licensor, developer and seller of the market-leading cloud
native video editing platform, Blackbird, announced today that Eurovision
Sport has engaged with Blackbird to drive cloud native video production
workflow efficiencies for its members in a multi-year deal.

 

Eurovision Sport is utilising Blackbird for professional, collaborative and
scalable cloud native video editing and publishing of sports content.
Blackbird has been deployed to enable Eurovision Sport to complement its
digital services, providing cloud native editing tools for its members to take
advantage of within their media supply chains.

 

Eurovision Sport - a division of the European Broadcasting Union ("EBU") -
manages the media rights for 17 sports on behalf of its public service media
members, delivering up to 30,000 hours of sport a year through agreements with
international sports federations.

 

Blackbird is enabling the Eurovision Sport editorial team and EBU Members to
immediately access multiple live streams, seconds behind live, from any
location in the world through its browser-based editor. Not only can users
perform fast, collaborative clipping in Blackbird, but they can also take
advantage of a multi-track non-linear editor with a professional toolset,
creating high quality content that would be impossible with any other video
editing technology. Content can be rapidly published to media partners and
multiple digital endpoints including social, web and OTT platforms for viewers
to enjoy.

Blackbird is enabling remote production, removing the need to travel to a
facility or event and also eliminating the need to transit material to and
from multiple local storage environments. Proven to reduce carbon emissions
by up to 91% compared to traditional video editing workflows, Blackbird is
playing an active role in supporting Eurovision Sport's sustainability
goals. Blackbird also reduces infrastructure costs by up to 75% due to its
cloud native architecture.

 

Eurovision Sport Head of Content & services, Franck Choquard said: "In
this time of Digital Transformation where not only EBU members but also all
our Federations' partners are aiming at publishing more content on their
various platforms, having the possibility to quickly turn around content and
enrich it through the Blackbird solution is really effective for us. We are
now able to reach more fans in a more effective way and are aiming at
developing our ecosystem further within the coming months. Last but not least
for the EBU community, we are aiming at being more sustainable within our
workflow and Blackbird is definitely a great partner in this journey."

 

Blackbird plc CEO, Ian McDonough, added: "As part of the European Broadcast
Union, with Members in over 50 countries, Eurovision Sport is a giant in
sports broadcasting. In its role in helping stakeholders navigate
technological innovation in sports production, Blackbird is delighted to be
playing a part as a central hub for cloud native video editing. We are really
excited to add Eurovision to our growing roster of large global OEM partners
and to be directly enabling their members in efficient cloud migration."

 

Blackbird drives awareness, monetization and efficiencies for brands in
the sports, news, entertainment and enterprise sectors. Customers include
Univision, Tata Communications, EVS, IMG, Deltatre, Sky News Arabia, A+E
Networks, BT, NHL, Eleven Sports, Cheddar News, Riot Games, the U.S Department
of State and 75 local US news stations with TownNews.

Enquiries:

 

 Blackbird plc
 Ian McDonough, Chief Executive Officer
 Adrian Lambert, Chief Marketing Officer

 Tel: +44 (0)20 8879 7245

 Allenby Capital Limited (Nominated Adviser and Broker)

 Nick Naylor / Piers Shimwell (Corporate Finance)

 Amrit Nahal (Sales and Corporate Broking)

 Tel: +44 (0)20 3328 5656

 

About Blackbird plc

 

Blackbird plc operates in the fast-growing SaaS and cloud video market. It has
created Blackbird®, the world's most advanced suite of cloud-native computing
applications for video, all underpinned by its lightning-fast codec. Blackbird
plc's patented technology allows for frame accurate navigation, playback,
viewing and editing in the cloud. Blackbird® enables multiple applications,
which are used by rights holders, broadcasters, sports and news video
specialists, esports, live events and content owners, post-production houses,
other mass market digital video channels and corporations.

Since it is cloud-native, Blackbird® removes the need for costly, high end
workstations and can be used from almost anywhere on almost any device. It
also allows full visibility on multi-location digital content, improves time
to market for live content such as video clips and highlights for digital
distribution, and ultimately results in much more effective monetisation.

Blackbird plc is a licensor of its core video technology under its 'Powered by
Blackbird' licensing model. Enabling video companies to accelerate their path
to true cloud business models, licensees benefit from power and carbon
reductions, cost and time savings, less hardware and bandwidth requirements
and easy scalability.

www.blackbird.vide (http://www.blackbird.video/) o

www.linkedin.com/company/blackbird-cloud
(http://www.linkedin.com/company/blackbird-cloud)

www.twitter.com/blackbirdcloud (http://www.twitter.com/blackbirdcloud)

www.facebook.com/blackbirdplc (http://www.facebook.com/blackbirdplc)

www.youtube.com/c/Blackbirdcloud (https://www.youtube.com/c/Blackbirdcloud)

 

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