REG - Blue Star Capital - Guild Signs Sponsorship Deal with Sky UK

Blue Star CapitalAnnouncement

26/09/2022 07:15

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RNS Number : 5912A  Blue Star Capital plc  26 September 2022

 

26 September 2022

 

Blue Star Capital plc

 

("Blue Star" or the "Company")

 

Guild Signs Sponsorship Deal with Sky UK

 

Blue Star Capital plc (AIM: BLU), the investing company with a focus on
esports, payments, technology and its applications within media and gaming, is
pleased to note the announcement by Guild Esports plc ("Guild"), one of its
investee companies, earlier today.

 

Guild has today announced that it has signed a three-year global sponsorship
agreement with Sky UK Ltd. ("Sky"), one of Europe's leading media and
entertainment companies. Guild announced that it understands this sponsorship
deal to be one of the largest ever esports sponsorships signed in Europe and
will see Sky become the Official Premier Partner of Guild. The sponsorship
deal is Guild's largest to date and will be paid in cash over the term of the
contract.

 

As part of the partnership, Sky gains exclusive naming rights to Guild's 9,831
sq ft head office facility in London's Shoreditch. In addition, Sky has been
appointed as Guild's Official HQ Partner, Official Wi-Fi and Broadband partner
and the Official Network Provider. Sky's branding will appear prominently on
Guild's team jersey and will be displayed across both the interior and
exterior of Guild's HQ, which will be renamed the Sky Guild Gaming Centre.
Sky's next-generation ultrafast, full fibre broadband and Wi-Fi will also
drive Guild's internet and telecoms communications links across the
organisation as well as for its Academy and fanbase engagement.

 

The board of Blue Star is delighted to learn of the high-quality partnership
with Sky and its significant impact on, and endorsement of, Guild.

 

For further information please contact:

 

 Blue Star Capital plc                         0777 178 2434
 Tony Fabrizi

 Cairn Financial Advisers LLP                  +44 (0) 20 7213 0880
 (Nominated Adviser)
 Jo Turner / Liam Murray / Ludo Lazzaretti

 Stanford Capital Partners Limited             +44 (0) 20 3650 3650
 (Broker)
 Patrick Claridge / John Howes / Bob Pountney

 

About Blue Star

Blue Star is an investing company with a focus on new technologies. Blue
Star's investments include SatoshiPay Limited, a payments business using
blockchain technology; 7 early-stage to mid-level esports companies, including
Guild eSports plc, a global eSports business headquartered in London whose
lead investor is David Beckham and Dynasty eSports Pte Ltd., an eSports
platform with a mission to become the largest eSports franchise in Asia; East
Side Games Group Inc., a mobile leading free-to-play mobile games group; NFT
Investments plc, a company that engages, partners, incubates and develops
non-fungible tokens; and Sthaler Limited, an identity and payments technology
business which enables a consumer to identify themselves and pay using just
their finger.

 

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