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REG - Blue Star Capital - Guild Sponsorship Deal

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RNS Number : 7945Y  Blue Star Capital plc  18 January 2022

18 January 2022

 

Blue Star Capital plc

("Blue Star" or the "Company")

 

 

Guild Sponsorship Deal

 

Blue Star Capital plc (AIM: BLU), the investing company with a focus on
esports, payments, technology and its applications within media and gaming, is
pleased to note the announcement by Guild Esports plc ("Guild"), one of its
investee companies.

 

Guild has today announced that Bitstamp, one of the world's longest-running
crypto exchanges, has signed a three-year global sponsorship deal for £4.5
million as the company's exclusive official cryptocurrency exchange partner.

 

The sponsorship will commence on 29 January 2022. It is the largest
sponsorship deal secured by Guild to date and Guild expects it to generate
annual revenues of £1.5m over the three-year period.

Guild has advised that, as part of the agreement, Bitstamp will be given
marketing rights and prominent exposure across Guild's team jersey and will
also appear across social and digital content featuring the Company's
proplayers and content creators. Bitstamp's logo and brand will also be
integrated at Guild's new flagship London headquarters which are expected to
open in early 2022.

 

Guild further announces its intention to collaborate with Bitstamp on a number
of projects aimed at enhancing Guild's fanbase and Bitstamp customers'
experience.

 

 

For further information, please contact:

 Blue Star Capital plc                          +44 (0) 20 3608 3019
 Derek Lew

 Cairn Financial Advisers LLP                   +44 (0) 20 7213 0880
 (Nominated Adviser)
 Jo Turner / Liam Murray

 Stanford Capital Partners Limited              +44 (0) 20 3650 3650

 (Broker)

 Patrick Claridge / John Howes / Bob Pountney

 

About Blue Star Capital

 

Blue Star is an investing company with a focus on new technologies. Blue
Star's investments include SatoshiPay Limited, a payments business using
blockchain technology; 6 early-stage to mid-level esports companies, including
Guild eSports plc, a global eSports business headquartered in London whose
lead investor is David Beckham and Dynasty eSports Pte Ltd., an eSports
platform with a mission to become the largest eSports franchise in Asia; Leaf
Mobile Inc., a mobile leading free-to-play mobile games group; NFT Investments
plc, a company that engages, partners, incubates and develops non-fungible
tokens; and Sthaler Limited, an identity and payments technology business
which enables a consumer to identify themselves and pay using just their
finger.

 

Forward looking statement disclaimer

 

Certain statements made in this announcement are forward-looking statements.
These forward-looking statements are not historical facts but rather are based
on the Company's current expectations, estimates, and projections about its
industry; its beliefs; and assumptions. Words such as 'anticipates,'
'expects,' 'intends,' 'plans,' 'believes,' 'seeks,' 'estimates,' and similar
expressions are intended to identify forward-looking statements. These
statements are not guarantees of future performance and are subject to known
and unknown risks, uncertainties, and other factors, some of which are beyond
the Company's control, are difficult to predict, and could cause actual
results to differ materially from those expressed or forecasted in the
forward-looking statements. The Company cautions shareholders and prospective
shareholder holders not to place undue reliance on these forward-looking
statements, which reflect the view of the Company only as of the date of this
announcement. The forward-looking statements made in this announcement relate
only to events as of the date on which the statements are made. The Company
will not undertake any obligation to release publicly any revisions or updates
to these forward-looking statements to reflect events, circumstances, or
unanticipated events occurring after the date of this announcement except as
required by law or by any appropriate regulatory authority.

 

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