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BoohooAnnouncement

06/09/2014 18:41

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RNS Number : 9183M
boohoo.com plc
22 July 2014 
 
 For Immediate Release  22 July 2014  
 
 
boohoo.com plc 
 
("boohoo.com" or the "Company") 
 
Launch of German language website 
 
boohoo.com, one of the UK's largest pure-play online, own brand fashion
retailers, is pleased to announce the launch of its new German language
website. 
 
This is the third foreign language site following the launch of the French
site in October 2013 and the Spanish site in May 2014. The launch will be
supported by a marketing campaign in Germany. 
 
In addition to the new site, boohoo.com has also recently added three further
currencies; Swedish Krona, Danish Krone and Norwegian Krone. This adds to the
existing six currencies already available: Euros, US Dollars, Australian
Dollars, Canadian Dollars, New Zealand Dollars and Pounds Sterling. 
 
For the year ended 28 February 2014, International sales accounted for 35% of
total sales and the additional launch of the German language site and new
currencies will further extend boohoo.com's global presence. 
 
Enquiries: 
 
 boohoo.com plcMahmud Kamani, Joint Chief ExecutiveCarol Kane, Joint Chief ExecutiveNeil Catto, Chief Financial OfficerBenjamin Robertson, Investor Relations  c/o Buchanan +44 (0)20 7466 5000   ben.robertson@boohoo.com  
 Buchanan - Financial PR adviserRichard OldworthHelen ChanGabriella Clinkard                                                                                   +44 (0)20 7466 5000boohoo@buchanan.uk.com                    
 Zeus Capital - Nominated adviser and brokerNick CowlesAndrew JonesJohn Goold                                                                                  Tel: +44 (0)161 831 1512 Tel: +44 (0)20 7533 7727            
 
 
About boohoo.com 
 
"The Global Fashion Leader for a Social Generation" 
 
boohoo.com is one of the UK's largest pure-play online, own brand fashion
retailers. The Company designs, sources, markets and sells own brand clothing,
shoes and accessories through the www.boohoo.com website to a core market of
14-35 year old consumers in the UK and globally. 
 
boohoo.com is focused on selling the latest on-trend fashions across a range
of aspirational, but value orientated, boohoo branded products.  Founded in
2006, boohoo.com has grown rapidly, developing a brand identity and an
international online proposition for consumers, and now has over 2.3 million
active customers. 
 
www.boohoo.com 
 
www.boohoo.com/usa 
 
www.boohoo.com/canada 
 
www.boohoo.com/aus 
 
www.boohoo.com/newz 
 
fr.boohoo.com 
 
es.boohoo.com 
 
de.boohoo.com 
 
This information is provided by RNS
The company news service from the London Stock Exchange