Street View: Booking Holdings grabs seat at AI table

Booking Holdings

29/10/2025 13:00

** Online travel agent Booking Holdings BKNG.O beat Wall Street estimates for third-quarter revenue and profit on Tuesday, helped by more customers bundling their reservations on its platform and steady travel demand

** Shares of the company rose nearly 2% in premarket

DISRUPTION OR OPPORTUNITY?

** J.P. Morgan ("overweight," PT: $6,250) says AI-driven disruption remains a key investor concern; however, co’s  strategic partnerships and innovation position it well to maintain competitive edge

** Jefferies ("hold," PT: $5,800) says demand in the U.S. accelerated, offsetting a slowdown in alternative accommodations

** "BKNG also characterized AI as an opportunity rather than threat, standing in contrast to broader disintermediation concerns," adds Jefferies

** Truist Securities ("buy," PT: $5,810) says co is well-positioned in an era of AI innovation and disruption, with further upside from the run-rate savings of its Transformation Program

** Morningstar (fair value: $5,200) says co's network advantage is growing beyond its core hotel business, driven by expanded supply and services, which is fueling strong demand

 (Reporting by Akriti Shah in Bengaluru)

 ((akriti.shah@thomsonreuters.com))