Boston Beer rises after cutting annual tariff impact forecast

Boston Beer

25/07/2025 14:57

** Shares of Sam Adams-owner Boston Beer SAM.N up as much as 14.5% to $231 in early trading

** Stock set for best day since May 2024, if gains hold

** Co late on Thursday lowered annual tariff impact forecast to $15 million to $20 million vs earlier projection of $20 million to $30 million

** Including tariff impact, co expects annual EPS between $6.72 and $9.54 vs prior view of $6.10 to $9.25

** Q2 EPS of $5.45 beat analysts' avg. est. of $3.83; net revenue increased 1.5% to $587.9 million, in line with est. - data compiled by LSEG

** However, quarterly depletions fell 5% on economic uncertainty impacting consumer behavior

** Co sees full-year depletions down at high single digits to low single digits vs previous forecast of low single-digit decline to low single-digit rise

** RBC sees co's vodka-iced tea drink Sun Cruiser to be next major brand for SAM portfolio, but says drink's growth is not enough to offset challenges

** Average rating of 16 brokerages is "hold"; median PT is $233.50

** Up to last close, stock down ~33% YTD

 (Reporting by Neil J Kanatt in Bengaluru)

 ((Neil.JKanatt@thomsonreuters.com;))