RCS - Braemar Shipping - New brand identity to support streamlined strategy

BraemarAnnouncement

15/06/2022 07:00

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RNS Number : 8894O  Braemar Shipping Services PLC  15 June 2022

RNS
Reach
                                15 June
2022

BRAEMAR SHIPPING SERVICES PLC

("Braemar", the "Company" or the "Group")

Braemar launches new brand identity to support its streamlined strategy

 

·    Braemar has now sold all its non-core assets and is reorganising
around an integrated and streamlined offer.

·    Braemar's focus is to provide expert advice in shipping investment,
chartering, and risk management.

·    To support this reorganisation, Braemar has developed a unified brand
identity and overhauled its communication platforms.

·    Braemar pledges to incorporate climate-smart expertise into its
client services, and it commits to four UN SDGs.

 

Braemar, a leading global shipbroker, today announces the launch of a new,
single brand identity to support the strategy launched last year and deliver
enhanced value to its clients. Braemar's new integrated and streamlined
corporate strategy focuses on shipbroking and corporate finance.

 

The shipping market is growing in complexity as environmental regulation and
economic necessity combine to increase the importance of the expert advice
that Braemar provides. Over the last 18 months, to support its strategy,
Braemar has divested all its non-core assets, invested in leading digital
technologies, expanded its global footprint, and added highly capable staff.

 

Braemar has a new purpose and vision (https://braemar.com/why-braemar/) , it
is investing to facilitate climate-smart shipping (https://braemar.com/esg/) ,
and Braemar is the only shipping services company to publicly align its ESG
framework with four of the 17 United Nations Sustainable Development Goals.

 

Braemar's new branding is a statement of intent about how it will align its
environmental and commercial ambitions, and the upgraded brand represents a
promise from a trusted partner that it will continue to deliver service
excellence for its clients.

 

James Gundy, Braemar's CEO, commented, "The shipbroking division was always
Braemar's driving force, and my vision for the Company since day one was to
take the business back to its basics. Our expertise is shipbroking and
corporate finance, and we're going to stick to what we know because that's
where we provide the most value to our clients."

 

Gundy continued, "It takes expertise and experience to secure sustainable
returns and mitigate risk in the volatile world of shipping. From the Energy
Efficiency Design Index (EEDI) and the EU's Emissions Trading System to
sanctions and ship recycling there's no shortage of challenges ahead for our
clients. For our experienced, expert team this presents a huge opportunity -
financially, socially, and environmentally."

 

Tris Simmonds, Braemar's COO, commented, "Over the last 18 months we've
invested in our people and technology, implemented a focused programme of
change, and created a new brand identity that clearly represents our values
and our future as a sustainable shipbroker. However, there will be no resting
on our laurels.  We will be working hard to bring even more value to our
clients, and to help Braemar achieve its full potential."

 

To see case studies of Braemar's new corporate strategy in action, please
click here (https://braemar.com/case-studies/) .

 

ENDS

 

About Braemar Shipping Services plc ("Braemar")

Braemar provides expert advice in shipping investment, chartering, and risk
management to enable its clients to secure sustainable returns and mitigate
risk in the volatile world of shipping. Our experienced brokers work in tandem
with specialist professionals to form teams tailored to our customers' needs,
and provide an integrated service supported by a collaborative culture.

 

For more information, including our investor presentation, please visit
www.braemar.com (http://www.braemar.com) and follow Braemar on LinkedIn
(https://www.linkedin.com/company/braemar-ltd/) .

 

Images

Image (https://braemar.com/wp-content/uploads/2022/05/James_Gundy_v2.jpg) of
James Gundy, CEO.

Image (https://braemar.com/wp-content/uploads/2022/05/Tris_Simmonds.jpg) of
Tris Simmonds, COO.

Download Braemar's new logos (https://we.tl/t-IJb0HTE4c0)

 

Contact

Nick Arthur

Head of Corporate Affairs

+44 7732 874708

nick.arthur@braemar.com

 

Buchanan

Charles Ryland / Stephanie Whitmore / Jack Devoy

Tel +44 (0) 20 7466 5000

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