** Shares of baby products retailer FirstCry BRAE.NS rise
as much as 52.2% to 707.7 rupees, on its first day of trading
** BRAE's shares opened at 651 rupees, a 40% premium to its
IPO price of 465 rupees
** Co, backed by Japan's SoftBank 9434.T , TPG TPG.O and
India's Mahindra & Mahindra MAHM.NS , currently trading 44%
higher
** Co's IPO was oversubscribed 12.2 times
** FirstCry's $501 million public float got bids worth $3.36
billion last week
($1 = 83.9575 Indian rupees)
(Reporting by Ashna Teresa Britto in Bengaluru)
((AshnaTeresa.Britto@thomsonreuters.com ; ( +91 8078332441))