** Shares of consumer lender Bread Financial Holdings
BFH.N fall ~4.3% to $32.09 after Goldman Sachs downgrades to
'sell' from 'neutral'
** Brokerage cuts PT on BFH to $32 from $44
** Goldman says BFH shares are likely to underperform the
broader sector as credit loss provisions are expected to remain
elevated for a period of time
** Adds uncertainty from late fees regulation will also be a
overhang on the stock until at least the middle of next year
** Seven of 16 brokerages rate the stock "buy" or higher,
eight "hold" and one "sell"; their median PT is $42.50 vs $44
last month - LSEG data
** Including session losses, stock down ~14.8% YTD
(Reporting by Manya Saini in Bengaluru)
((Manya.Saini@thomsonreuters.com))