RCS - McFadyen Digital - McFadyen Digital Expands Into Europe

BrightcoveAnnouncement

02/08/2023 09:15

For best results when printing this announcement, please click on link below:
http://newsfile.refinitiv.com/getnewsfile/v1/story?guid=urn:newsml:reuters.com:20230802:nRSB0401Ia&default-theme=true

RNS Number : 0401I  McFadyen Digital  02 August 2023

McFadyen Digital Announces Strategic Expansion into Europe

The Marketplace Experts Welcome Alex Pesjak and David Detjen to Lead Expanded
European Operations

VIENNA, VA / ACCESSWIRE / August 2, 2023 / McFadyen Digital
(https://pr.report/Fnt7lXx-) , the leading global agency for ecommerce
marketplace strategy (https://pr.report/934NYqbO) and implementation
(https://pr.report/v5A0lp9m) , is excited to announce the expansion of its
European operations with key leadership hires in the DACH region (Germany,
Austria, and Switzerland). The addition of commerce experts Alex Pesjak
(https://pr.report/WLdShnB6) as Vice President, EMEA and David Detjen
(https://pr.report/fODKR1Nv) as Director of Sales, EMEA demonstrates the
company's expanded commitment to the European market.

McFadyen Digital's EMEA Leadership Team

McFadyen Digital's new additions Alex Pesjak, VP, EMEA (left) and David
Detjen, Sales Director, EMEA (right) with SVP, Global Sales Adam Thibodeux
(center), ready to help their clients reach new heights.

Alex Pesjak (VP, EMEA) will lead the strategic growth and delivery of
McFadyen's services in the region. His experience includes brand leadership
roles for Coca-Cola, brand and innovation leadership roles at Kraft, and
experience helping dozens of brands with transformative strategies and
accelerated implementations with clients both in "Mittelstand" and
Enterprises. Pesjak commented, "Clients are increasingly challenged with the
complexity and speed of change. They need clear strategic direction and
execution power - McFadyen has both. No other firm has been responsible for so
many marketplaces with such high NPS scores. I look forward to shaping and
expanding our strategy practice while helping our clients succeed in the
digital platform economy."

David Detjen (Director of Sales, EMEA) will be responsible for growing the
client base and managing partnerships. His experience includes owning an
automotive after-sales marketplace, in-addition-to solutions and sales roles
at Siemens, Mindcurv Group, and Arvatis with a strong track record of
providing creative solutions for digital advancement. About his appointment,
Detjen said, "Joining McFadyen Digital is a wonderful opportunity. I'm excited
to bring my experience to the table and help drive the company's growth. The
marketplace and digital commerce space has never been hotter, and we're well
equipped to offer the kind of on-shore, near-shore, and offshore support our
clients need."

McFadyen's expansion into Europe, particularly the DACH region, follows a
sustained period of growth and increased regional demand for its strategic and
technical marketplace services, including a global energy giant, a prominent
luxury goods maker, a next-generation financial platform, and one of the
world's largest electrification companies. Pesjak and Detjen join existing
EMEA-based McFadyen delivery team members, providing an expanded level of
capabilities, service, and cultural understanding within the region.

About McFadyen Digital

McFadyen Digital (https://pr.report/Xqjo6fDE) is the leading global agency for
ecommerce marketplace strategy and implementation. We create award-winning
digital shopping experiences for the world's most prominent brands. Our
clients seek to delight their customers with memorable online shopping
experiences that scale, and we deliver those results on time and on budget.
With over two decades of experience with large enterprise commerce projects,
our strategy, technology, design, and ongoing innovation services provide
scalable and repeatable results, delivered globally.

For more information, visit www.mcfadyen.com (https://pr.report/2U4GXOQZ) ,
connect with us on LinkedIn (https://pr.report/ukMwN7JE) or subscribe on
YouTube (https://pr.report/rfX4Rnk7) .

Contact Information

Thomas Gaydos

Chief Marketing Officer
info@mcfadyen.com (mailto:info@mcfadyen.com)

SOURCE: McFadyen Digital

This information is provided by Reach, the non-regulatory press release distribution service of RNS, part of the London Stock Exchange. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact
rns@lseg.com (mailto:rns@lseg.com)
 or visit
www.rns.com (http://www.rns.com/)
.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our
Privacy Policy (https://www.lseg.com/privacy-and-cookie-policy)
.   END  NRANKBBNQBKKOFK