** Indian biscuit maker Britannia Industries BRIT.NS down ~2% to 5,523 rupees following Q1 results
** 'Bourbon' biscuits maker misses Q1 profit estimates as cost inflation in key commodities and high competition crimp margins
** Macquarie says Britannia's comments, pointing to a heightened competitive landscape across categories, are concerning
** Adds, EBITDA, which was flat y/y came below its estimates
** BRIT rated 'hold' on average by 34 analysts; media PT at 5,824, implying a 5.4% upside to current price - as per data compiled by LSEG
** YTD, Britannia shares up ~16%
(Reporting by Ananta Agarwal in Bengaluru)
((Ananta.Agarwal@thomsonreuters.com))