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REG - British Amer.Tobacco - Director/PDMR Shareholding

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RNS Number : 5174X  British American Tobacco PLC  20 March 2026

British American Tobacco p.l.c.

("the Company")

 

Notification and public disclosure of transactions by persons discharging
managerial responsibilities and persons closely associated with them

 

On 19 March 2026, the Company granted awards of British American Tobacco
p.l.c. 25p ordinary shares (the "Shares") to persons discharging managerial
responsibilities listed below under the British American Tobacco Restricted
Share Plan at an award price of 4,500 pence per Share. Awards under the
British American Tobacco Restricted Share Plan will vest after three years and
no further performance conditions apply in that period.

 1    Details of the person discharging managerial responsibilities/person closely

    associated

 a)   Name                                                         James Barrett
 2    Reason for the notification
 a)   Position/status                                              Director, Business Development
 b)   Initial notification /Amendment                              Initial notification
 3    Details of the issuer, emission allowance market participant, auction
      platform, auctioneer or auction monitor
 a)   Name                                                         British American Tobacco p.l.c.
 b)   LEI                                                          213800FKA5MF17RJKT63
 4    Details of the transaction(s): section to be repeated for (i) each type of
      instrument; (ii) each type of transaction; (iii) each date; and (iv) each
      place where transactions have been conducted
 a)   Description of the financial instrument, type of instrument  Ordinary shares of 25p each

      Identification code                                          GB0002875804
 b)   Nature of the transaction                                    Award of shares under the Restricted Share Plan
 c)   Price(s) and volume(s)

Price(s)  Volume(s)
                                                                   £45.00    7,311
 d)   Aggregated information

      - Aggregated volume                                          7,311

      - Price                                                      £328,995.00

 e)   Date of the transaction                                      2026-03-19
 f)   Place of the transaction                                     Outside a trading venue

d)

Aggregated information

 

- Aggregated volume

 

- Price

 

 

 

7,311

 

£328,995.00

e)

Date of the transaction

2026-03-19

f)

Place of the transaction

Outside a trading venue

 

 1    Details of the person discharging managerial responsibilities/person closely

    associated

 a)   Name                                                         Luciano Comin
 2    Reason for the notification
 a)   Position/status                                              Chief Marketing Officer
 b)   Initial notification /Amendment                              Initial notification
 3    Details of the issuer, emission allowance market participant, auction
      platform, auctioneer or auction monitor
 a)   Name                                                         British American Tobacco p.l.c.
 b)   LEI                                                          213800FKA5MF17RJKT63
 4    Details of the transaction(s): section to be repeated for (i) each type of
      instrument; (ii) each type of transaction; (iii) each date; and (iv) each
      place where transactions have been conducted
 a)   Description of the financial instrument, type of instrument  Ordinary shares of 25p each

      Identification code                                          GB0002875804
 b)   Nature of the transaction                                    Award of shares under the Restricted Share Plan
 c)   Price(s) and volume(s)

Price(s)  Volume(s)
                                                                   £45.00    10,111
 d)   Aggregated information

      - Aggregated volume                                          10,111

                                                                   £454,995.00

      - Price

 e)   Date of the transaction                                      2026-03-19
 f)   Place of the transaction                                     Outside a trading venue

d)

Aggregated information

 

- Aggregated volume

 

- Price

 

 

 

10,111

£454,995.00

e)

Date of the transaction

2026-03-19

f)

Place of the transaction

Outside a trading venue

 

 1    Details of the person discharging managerial responsibilities/person closely

    associated

 a)   Name                                                         Javed Iqbal
 2    Reason for the notification
 a)   Position/status                                              Interim Chief Financial Officer and Director, Digital and Information
 b)   Initial notification /Amendment                              Initial notification
 3    Details of the issuer, emission allowance market participant, auction
      platform, auctioneer or auction monitor
 a)   Name                                                         British American Tobacco p.l.c.
 b)   LEI                                                          213800FKA5MF17RJKT63
 4    Details of the transaction(s): section to be repeated for (i) each type of
      instrument; (ii) each type of transaction; (iii) each date; and (iv) each
      place where transactions have been conducted
 a)   Description of the financial instrument, type of instrument  Ordinary shares of 25p each

      Identification code                                          GB0002875804
 b)   Nature of the transaction                                    Award of shares under the Restricted Share Plan
 c)   Price(s) and volume(s)

Price(s)  Volume(s)
                                                                   £45.00    10,888
 d)   Aggregated information

      - Aggregated volume                                          10,888

      - Price                                                      £489,960.00

 e)   Date of the transaction                                      2026-03-19
 f)   Place of the transaction                                     Outside a trading venue

d)

Aggregated information

 

- Aggregated volume

 

- Price

 

 

 

10,888

 

£489,960.00

e)

Date of the transaction

2026-03-19

f)

Place of the transaction

Outside a trading venue

 

 1    Details of the person discharging managerial responsibilities/person closely

    associated

 a)   Name                                                         Zafar Khan
 2    Reason for the notification
 a)   Position/status                                              Director, Operations
 b)   Initial notification /Amendment                              Initial notification
 3    Details of the issuer, emission allowance market participant, auction
      platform, auctioneer or auction monitor
 a)   Name                                                         British American Tobacco p.l.c.
 b)   LEI                                                          213800FKA5MF17RJKT63
 4    Details of the transaction(s): section to be repeated for (i) each type of
      instrument; (ii) each type of transaction; (iii) each date; and (iv) each
      place where transactions have been conducted
 a)   Description of the financial instrument, type of instrument  Ordinary shares of 25p each

      Identification code                                          GB0002875804
 b)   Nature of the transaction                                    Award of shares under the Restricted Share Plan
 c)   Price(s) and volume(s)

Price(s)  Volume(s)
                                                                   £45.00    8,944
 d)   Aggregated information

      - Aggregated volume                                          8,944

      - Price                                                      £402,480.00

 e)   Date of the transaction                                      2026-03-19
 f)   Place of the transaction                                     Outside a trading venue

d)

Aggregated information

 

- Aggregated volume

 

- Price

 

 

 

8,944

 

£402,480.00

e)

Date of the transaction

2026-03-19

f)

Place of the transaction

Outside a trading venue

 

 1    Details of the person discharging managerial responsibilities/person closely

    associated

 a)   Name                                                         Cora Koppe-Stahrenberg
 2    Reason for the notification
 a)   Position/status                                              Chief People Officer
 b)   Initial notification /Amendment                              Initial notification
 3    Details of the issuer, emission allowance market participant, auction
      platform, auctioneer or auction monitor
 a)   Name                                                         British American Tobacco p.l.c.
 b)   LEI                                                          213800FKA5MF17RJKT63
 4    Details of the transaction(s): section to be repeated for (i) each type of
      instrument; (ii) each type of transaction; (iii) each date; and (iv) each
      place where transactions have been conducted
 a)   Description of the financial instrument, type of instrument  Ordinary shares of 25p each

      Identification code                                          GB0002875804
 b)   Nature of the transaction                                    Award of shares under the Restricted Share Plan
 c)   Price(s) and volume(s)

Price(s)  Volume(s)
                                                                   £45.00    9,208
 d)   Aggregated information

      - Aggregated volume                                          9,208

      - Price                                                      £414,360.00

 e)   Date of the transaction                                      2026-03-19
 f)   Place of the transaction                                     Outside a trading venue

d)

Aggregated information

 

- Aggregated volume

 

- Price

 

 

 

9,208

 

£414,360.00

e)

Date of the transaction

2026-03-19

f)

Place of the transaction

Outside a trading venue

 

 1    Details of the person discharging managerial responsibilities/person closely

    associated

 a)   Name                                                         Paul McCrory
 2    Reason for the notification
 a)   Position/status                                              Director, Legal and General Counsel
 b)   Initial notification /Amendment                              Initial notification
 3    Details of the issuer, emission allowance market participant, auction
      platform, auctioneer or auction monitor
 a)   Name                                                         British American Tobacco p.l.c.
 b)   LEI                                                          213800FKA5MF17RJKT63
 4    Details of the transaction(s): section to be repeated for (i) each type of
      instrument; (ii) each type of transaction; (iii) each date; and (iv) each
      place where transactions have been conducted
 a)   Description of the financial instrument, type of instrument  Ordinary shares of 25p each

      Identification code                                          GB0002875804
 b)   Nature of the transaction                                    Award of shares under the Restricted Share Plan
 c)   Price(s) and volume(s)

Price(s)  Volume(s)
                                                                   £45.00    8,944
 d)   Aggregated information

      - Aggregated volume                                          8,944

      - Price                                                      £402,480.00

 e)   Date of the transaction                                      2026-03-19
 f)   Place of the transaction                                     Outside a trading venue

d)

Aggregated information

 

- Aggregated volume

 

- Price

 

 

 

8,944

 

£402,480.00

e)

Date of the transaction

2026-03-19

f)

Place of the transaction

Outside a trading venue

 

 1    Details of the person discharging managerial responsibilities/person closely

    associated

 a)   Name                                                         Pascale Meulemeester
 2    Reason for the notification
 a)   Position/status                                              Regional Director, Asia-Pacific, Middle East and Africa
 b)   Initial notification /Amendment                              Initial notification
 3    Details of the issuer, emission allowance market participant, auction
      platform, auctioneer or auction monitor
 a)   Name                                                         British American Tobacco p.l.c.
 b)   LEI                                                          213800FKA5MF17RJKT63
 4    Details of the transaction(s): section to be repeated for (i) each type of
      instrument; (ii) each type of transaction; (iii) each date; and (iv) each
      place where transactions have been conducted
 a)   Description of the financial instrument, type of instrument  Ordinary shares of 25p each

      Identification code                                          GB0002875804
 b)   Nature of the transaction                                    Award of shares under the Restricted Share Plan
 c)   Price(s) and volume(s)

Price(s)  Volume(s)
                                                                   £45.00    10,191
 d)   Aggregated information

      - Aggregated volume                                          10,191

      - Price                                                      £458,595.00

 e)   Date of the transaction                                      2026-03-19
 f)   Place of the transaction                                     Outside a trading venue

d)

Aggregated information

 

- Aggregated volume

 

- Price

 

 

 

10,191

 

£458,595.00

e)

Date of the transaction

2026-03-19

f)

Place of the transaction

Outside a trading venue

 

 1    Details of the person discharging managerial responsibilities/person closely

    associated

 a)   Name                                                         Frederico Monteiro
 2    Reason for the notification
 a)   Position/status                                              Regional Director, Americas & Europe
 b)   Initial notification /Amendment                              Initial notification
 3    Details of the issuer, emission allowance market participant, auction
      platform, auctioneer or auction monitor
 a)   Name                                                         British American Tobacco p.l.c.
 b)   LEI                                                          213800FKA5MF17RJKT63
 4    Details of the transaction(s): section to be repeated for (i) each type of
      instrument; (ii) each type of transaction; (iii) each date; and (iv) each
      place where transactions have been conducted
 a)   Description of the financial instrument, type of instrument  Ordinary shares of 25p each

      Identification code                                          GB0002875804
 b)   Nature of the transaction                                    Award of shares under the Restricted Share Plan
 c)   Price(s) and volume(s)

Price(s)  Volume(s)
                                                                   £45.00    9,566
 d)   Aggregated information

      - Aggregated volume                                          9,566

      - Price                                                      £430,470.00

 e)   Date of the transaction                                      2026-03-19
 f)   Place of the transaction                                     Outside a trading venue

d)

Aggregated information

 

- Aggregated volume

 

- Price

 

 

 

9,566

 

£430,470.00

e)

Date of the transaction

2026-03-19

f)

Place of the transaction

Outside a trading venue

 

 1    Details of the person discharging managerial responsibilities/person closely

    associated

 a)   Name                                                         James Murphy
 2    Reason for the notification
 a)   Position/status                                              Director, Research and Science
 b)   Initial notification /Amendment                              Initial notification
 3    Details of the issuer, emission allowance market participant, auction
      platform, auctioneer or auction monitor
 a)   Name                                                         British American Tobacco p.l.c.
 b)   LEI                                                          213800FKA5MF17RJKT63
 4    Details of the transaction(s): section to be repeated for (i) each type of
      instrument; (ii) each type of transaction; (iii) each date; and (iv) each
      place where transactions have been conducted
 a)   Description of the financial instrument, type of instrument  Ordinary shares of 25p each

      Identification code                                          GB0002875804
 b)   Nature of the transaction                                    Award of shares under the Restricted Share Plan
 c)   Price(s) and volume(s)

Price(s)  Volume(s)
                                                                   £45.00    8,166
 d)   Aggregated information

      - Aggregated volume                                          8,166

                                                                   £367,470.00

      - Price

 e)   Date of the transaction                                      2026-03-19
 f)   Place of the transaction                                     Outside a trading venue

d)

Aggregated information

 

- Aggregated volume

 

- Price

 

 

 

8,166

£367,470.00

e)

Date of the transaction

2026-03-19

f)

Place of the transaction

Outside a trading venue

 

 1    Details of the person discharging managerial responsibilities/person closely

    associated

 a)   Name                                                         Johan Vandermeulen
 2    Reason for the notification
 a)   Position/status                                              Chief Operating Officer
 b)   Initial notification /Amendment                              Initial notification
 3    Details of the issuer, emission allowance market participant, auction
      platform, auctioneer or auction monitor
 a)   Name                                                         British American Tobacco p.l.c.
 b)   LEI                                                          213800FKA5MF17RJKT63
 4    Details of the transaction(s): section to be repeated for (i) each type of
      instrument; (ii) each type of transaction; (iii) each date; and (iv) each
      place where transactions have been conducted
 a)   Description of the financial instrument, type of instrument  Ordinary shares of 25p each

      Identification code                                          GB0002875804
 b)   Nature of the transaction                                    Award of shares under the Restricted Share Plan
 c)   Price(s) and volume(s)

Price(s)  Volume(s)
                                                                   £45.00    12,211
 d)   Aggregated information

      - Aggregated volume                                          12,211

      - Price                                                      £549,495.00

 e)   Date of the transaction                                      2026-03-19
 f)   Place of the transaction                                     Outside a trading venue

d)

Aggregated information

 

- Aggregated volume

 

- Price

 

 

 

12,211

 

£549,495.00

e)

Date of the transaction

2026-03-19

f)

Place of the transaction

Outside a trading venue

 

 1    Details of the person discharging managerial responsibilities/person closely

    associated

 a)   Name                                                         David Waterfield
 2    Reason for the notification
 a)   Position/status                                              President and CEO, Reynolds American Inc.
 b)   Initial notification /Amendment                              Initial notification
 3    Details of the issuer, emission allowance market participant, auction
      platform, auctioneer or auction monitor
 a)   Name                                                         British American Tobacco p.l.c.
 b)   LEI                                                          213800FKA5MF17RJKT63
 4    Details of the transaction(s): section to be repeated for (i) each type of
      instrument; (ii) each type of transaction; (iii) each date; and (iv) each
      place where transactions have been conducted
 a)   Description of the financial instrument, type of instrument  Ordinary shares of 25p each

      Identification code                                          GB0002875804
 b)   Nature of the transaction                                    Award of shares under the Restricted Share Plan
 c)   Price(s) and volume(s)

Price(s)  Volume(s)
                                                                   £45.00    9,955
 d)   Aggregated information

      - Aggregated volume                                          9,955

      - Price                                                      £447,975.00

 e)   Date of the transaction                                      2026-03-19
 f)   Place of the transaction                                     Outside a trading venue

d)

Aggregated information

 

- Aggregated volume

 

- Price

 

 

 

9,955

 

£447,975.00

e)

Date of the transaction

2026-03-19

f)

Place of the transaction

Outside a trading venue

 

 1    Details of the person discharging managerial responsibilities/person closely

    associated

 a)   Name                                                         Kingsley Wheaton
 2    Reason for the notification
 a)   Position/status                                              Chief Corporate Officer
 b)   Initial notification /Amendment                              Initial notification
 3    Details of the issuer, emission allowance market participant, auction
      platform, auctioneer or auction monitor
 a)   Name                                                         British American Tobacco p.l.c.
 b)   LEI                                                          213800FKA5MF17RJKT63
 4    Details of the transaction(s): section to be repeated for (i) each type of
      instrument; (ii) each type of transaction; (iii) each date; and (iv) each
      place where transactions have been conducted
 a)   Description of the financial instrument, type of instrument  Ordinary shares of 25p each

      Identification code                                          GB0002875804
 b)   Nature of the transaction                                    Award of shares under the Restricted Share Plan
 c)   Price(s) and volume(s)

Price(s)  Volume(s)
                                                                   £45.00    11,588
 d)   Aggregated information

      - Aggregated volume                                          11,588

      - Price                                                      £521,460.00

 e)   Date of the transaction                                      2026-03-19
 f)   Place of the transaction                                     Outside a trading venue

d)

Aggregated information

 

- Aggregated volume

 

- Price

 

 

 

11,588

 

£521,460.00

e)

Date of the transaction

2026-03-19

f)

Place of the transaction

Outside a trading venue

 

 Name of officer of issuer responsible for making notification: Nancy Jiang

 Date of notification: 20 March 2026

 

 

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