REG - British Amer.Tobacco - Director/PDMR Shareholding
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RNS Number : 5441X British American Tobacco PLC 20 March 2026
British American Tobacco p.l.c.
("the Company")
Notification and public disclosure of transactions by persons discharging
managerial responsibilities and persons closely associated with them
On 19 March 2026, the Company granted awards of British American Tobacco
p.l.c. 25p ordinary shares (the "Shares") to the Executive Director and other
persons discharging managerial responsibilities (the "Participants") listed
below under the British American Tobacco Performance Share Plan at an award
price of 4,500 pence per Share. The awards will vest to the extent that the
performance conditions are satisfied at the end of the three-year performance
period. The shares will be released three years from the grant date, except
for the Executive Director whose shares will be released following an
additional holding period of two years. The maximum number of shares
comprised in the awards granted to the Participants which could vest if the
performance conditions are met in full is shown under the name of each
Participant set out below:
1 Details of the person discharging managerial responsibilities/person closely
associated
a) Name Tadeu Marroco
2 Reason for the notification
a) Position/status Chief Executive
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares of 25p each
Identification code GB0002875804
b) Nature of the transaction Award of shares under the Performance Share Plan
c) Price(s) and volume(s)
Price(s) Volume(s)
£45.00 189,200
d) Aggregated information
- Aggregated volume 189,200
- Price £8,514,000.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue
d)
Aggregated information
- Aggregated volume
- Price
189,200
£8,514,000.00
e)
Date of the transaction
2026-03-19
f)
Place of the transaction
Outside a trading venue
1 Details of the person discharging managerial responsibilities/person closely
associated
a) Name James Barrett
2 Reason for the notification
a) Position/status Director, Business Development
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares of 25p each
Identification code GB0002875804
b) Nature of the transaction Award of shares under the Performance Share Plan
c) Price(s) and volume(s)
Price(s) Volume(s)
£45.00 29,766
d) Aggregated information
- Aggregated volume 29,766
- Price £1,339,470.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue
d)
Aggregated information
- Aggregated volume
- Price
29,766
£1,339,470.00
e)
Date of the transaction
2026-03-19
f)
Place of the transaction
Outside a trading venue
1 Details of the person discharging managerial responsibilities/person closely
associated
a) Name Luciano Comin
2 Reason for the notification
a) Position/status Chief Marketing Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares of 25p each
Identification code GB0002875804
b) Nature of the transaction Award of shares under the Performance Share Plan
c) Price(s) and volume(s)
Price(s) Volume(s)
£45.00 41,166
d) Aggregated information
- Aggregated volume 41,166
- Price £1,852,470.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue
d)
Aggregated information
- Aggregated volume
- Price
41,166
£1,852,470.00
e)
Date of the transaction
2026-03-19
f)
Place of the transaction
Outside a trading venue
1 Details of the person discharging managerial responsibilities/person closely
associated
a) Name Javed Iqbal
2 Reason for the notification
a) Position/status Interim Chief Financial Officer and Director, Digital and Information
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares of 25p each
Identification code GB0002875804
b) Nature of the transaction Award of shares under the Performance Share Plan
c) Price(s) and volume(s)
Price(s) Volume(s)
£45.00 44,333
d) Aggregated information
- Aggregated volume 44,333
- Price £1,994,985.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue
d)
Aggregated information
- Aggregated volume
- Price
44,333
£1,994,985.00
e)
Date of the transaction
2026-03-19
f)
Place of the transaction
Outside a trading venue
1 Details of the person discharging managerial responsibilities/person closely
associated
a) Name Zafar Khan
2 Reason for the notification
a) Position/status Director, Operations
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares of 25p each
Identification code GB0002875804
b) Nature of the transaction Award of shares under the Performance Share Plan
c) Price(s) and volume(s)
Price(s) Volume(s)
£45.00 36,416
d) Aggregated information
- Aggregated volume 36,416
- Price £1,638,720.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue
d)
Aggregated information
- Aggregated volume
- Price
36,416
£1,638,720.00
e)
Date of the transaction
2026-03-19
f)
Place of the transaction
Outside a trading venue
1 Details of the person discharging managerial responsibilities/person closely
associated
a) Name Cora Koppe-Stahrenberg
2 Reason for the notification
a) Position/status Chief People Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares of 25p each
Identification code GB0002875804
b) Nature of the transaction Award of shares under the Performance Share Plan
c) Price(s) and volume(s)
Price(s) Volume(s)
£45.00 37,493
d) Aggregated information
- Aggregated volume 37,493
- Price £1,687,185.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue
d)
Aggregated information
- Aggregated volume
- Price
37,493
£1,687,185.00
e)
Date of the transaction
2026-03-19
f)
Place of the transaction
Outside a trading venue
1 Details of the person discharging managerial responsibilities/person closely
associated
a) Name Paul McCrory
2 Reason for the notification
a) Position/status Director, Legal and General Counsel
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares of 25p each
Identification code GB0002875804
b) Nature of the transaction Award of shares under the Performance Share Plan
c) Price(s) and volume(s)
Price(s) Volume(s)
£45.00 36,416
d) Aggregated information
- Aggregated volume 36,416
- Price £1,638,720.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue
d)
Aggregated information
- Aggregated volume
- Price
36,416
£1,638,720.00
e)
Date of the transaction
2026-03-19
f)
Place of the transaction
Outside a trading venue
1 Details of the person discharging managerial responsibilities/person closely
associated
a) Name Pascale Meulemeester
2 Reason for the notification
a) Position/status Regional Director, Asia-Pacific, Middle East and Africa
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares of 25p each
Identification code GB0002875804
b) Nature of the transaction Award of shares under the Performance Share Plan
c) Price(s) and volume(s)
Price(s) Volume(s)
£45.00 31,666
d) Aggregated information
- Aggregated volume 31,666
£1,424,970.00
- Price
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue
d)
Aggregated information
- Aggregated volume
- Price
31,666
£1,424,970.00
e)
Date of the transaction
2026-03-19
f)
Place of the transaction
Outside a trading venue
1 Details of the person discharging managerial responsibilities/person closely
associated
a) Name Frederico Monteiro
2 Reason for the notification
a) Position/status Regional Director, Americas & Europe
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares of 25p each
Identification code GB0002875804
b) Nature of the transaction Award of shares under the Performance Share Plan
c) Price(s) and volume(s)
Price(s) Volume(s)
£45.00 38,950
d) Aggregated information
- Aggregated volume 38,950
- Price £1,752,750.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue
d)
Aggregated information
- Aggregated volume
- Price
38,950
£1,752,750.00
e)
Date of the transaction
2026-03-19
f)
Place of the transaction
Outside a trading venue
1 Details of the person discharging managerial responsibilities/person closely
associated
a) Name James Murphy
2 Reason for the notification
a) Position/status Director, Research and Science
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares of 25p each
Identification code GB0002875804
b) Nature of the transaction Award of shares under the Performance Share Plan
c) Price(s) and volume(s)
Price(s) Volume(s)
£45.00 33,250
d) Aggregated information
- Aggregated volume 33,250
- Price £1,496,250.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue
d)
Aggregated information
- Aggregated volume
- Price
33,250
£1,496,250.00
e)
Date of the transaction
2026-03-19
f)
Place of the transaction
Outside a trading venue
1 Details of the person discharging managerial responsibilities/person closely
associated
a) Name Johan Vandermeulen
2 Reason for the notification
a) Position/status Chief Operating Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares of 25p each
Identification code GB0002875804
b) Nature of the transaction Award of shares under the Performance Share Plan
c) Price(s) and volume(s)
Price(s) Volume(s)
£45.00 49,716
d) Aggregated information
- Aggregated volume 49,716
- Price £2,237,220.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue
d)
Aggregated information
- Aggregated volume
- Price
49,716
£2,237,220.00
e)
Date of the transaction
2026-03-19
f)
Place of the transaction
Outside a trading venue
1 Details of the person discharging managerial responsibilities/person closely
associated
a) Name David Waterfield
2 Reason for the notification
a) Position/status President and CEO, Reynolds American Inc.
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares of 25p each
Identification code GB0002875804
b) Nature of the transaction Award of shares under the Performance Share Plan
c) Price(s) and volume(s)
Price(s) Volume(s)
£45.00 40,533
d) Aggregated information
- Aggregated volume 40,533
- Price £1,823,985.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue
d)
Aggregated information
- Aggregated volume
- Price
40,533
£1,823,985.00
e)
Date of the transaction
2026-03-19
f)
Place of the transaction
Outside a trading venue
1 Details of the person discharging managerial responsibilities/person closely
associated
a) Name Kingsley Wheaton
2 Reason for the notification
a) Position/status Chief Corporate Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares of 25p each
Identification code GB0002875804
b) Nature of the transaction Award of shares under the Performance Share Plan
c) Price(s) and volume(s)
Price(s) Volume(s)
£45.00 47,183
d) Aggregated information
- Aggregated volume 47,183
- Price £2,123,235.00
e) Date of the transaction 2026-03-19
f) Place of the transaction Outside a trading venue
d)
Aggregated information
- Aggregated volume
- Price
47,183
£2,123,235.00
e)
Date of the transaction
2026-03-19
f)
Place of the transaction
Outside a trading venue
Name of officer of issuer responsible for making notification: Nancy Jiang
Date of notification: 20 March 2026
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