REG - British Amer.Tobacco - Director/PDMR Shareholding
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RNS Number : 1209Y British American Tobacco PLC 25 March 2026
British American Tobacco p.l.c.
("the Company")
Notification and public disclosure of transactions by persons discharging
managerial responsibilities and persons closely associated with them
On 23 March 2026 the independent Trustee of the British American Tobacco Group
Employee Trust released the following number of British American Tobacco
p.l.c. 25p ordinary shares (the "Shares") granted to the following persons
discharging managerial responsibilities under the 2023 Restricted Share Plan.
Subsequent sales of shares are also set out below.
1 Details of the person discharging managerial responsibilities/person closely
associated
a) Name James Barrett
2 Reason for the notification
a) Position/status Director, Business Development
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
Transaction 1
a) Description of the financial instrument, type of instrument Ordinary shares of 25p each
Identification code GB0002875804
b) Nature of the transaction Shares released under the 2023 Restricted Share Plan
c) Price(s) and volume(s)
Price(s) Volume(s)
£nil 3,534
d) Aggregated information
- Aggregated volume 3,534
- Price £nil
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
Transaction 2
a) Description of the financial instrument, type of instrument Ordinary shares of 25p each
Identification code GB0002875804
b) Nature of the transaction Sale of shares on vesting of 2023 Restricted Share Plan, including to meet tax
liability arising
c) Price(s) and volume(s)
Price(s) Volume(s)
£42.84 3,534
d) Aggregated information
- Aggregated volume 3,534
- Price £151,396.56
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
d)
Aggregated information
- Aggregated volume
- Price
3,534
£nil
e)
Date of the transaction
2026-03-23
f)
Place of the transaction
Outside a trading venue
Transaction 2
a)
Description of the financial instrument, type of instrument
Identification code
Ordinary shares of 25p each
GB0002875804
b)
Nature of the transaction
Sale of shares on vesting of 2023 Restricted Share Plan, including to meet tax
liability arising
c)
Price(s) and volume(s)
Price(s) Volume(s)
£42.84 3,534
d)
Aggregated information
- Aggregated volume
- Price
3,534
£151,396.56
e)
Date of the transaction
2026-03-23
f)
Place of the transaction
Outside a trading venue
1 Details of the person discharging managerial responsibilities/person closely
associated
a) Name Luciano Comin
2 Reason for the notification
a) Position/status Chief Marketing Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
Transaction 1
a) Description of the financial instrument, type of instrument Ordinary shares of 25p each
Identification code GB0002875804
b) Nature of the transaction Shares released under the 2023 Restricted Share Plan
c) Price(s) and volume(s)
Price(s) Volume(s)
£nil 9,709
d) Aggregated information
- Aggregated volume 9,709
- Price £nil
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
Transaction 2
a) Description of the financial instrument, type of instrument Ordinary shares of 25p each
Identification code GB0002875804
b) Nature of the transaction Sale of shares to meet tax liability arising on vesting of 2023 Restricted
Share Plan
c) Price(s) and volume(s)
Price(s) Volume(s)
£42.84 4,565
d) Aggregated information
- Aggregated volume 4,565
- Price £195,564.60
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
d)
Aggregated information
- Aggregated volume
- Price
9,709
£nil
e)
Date of the transaction
2026-03-23
f)
Place of the transaction
Outside a trading venue
Transaction 2
a)
Description of the financial instrument, type of instrument
Identification code
Ordinary shares of 25p each
GB0002875804
b)
Nature of the transaction
Sale of shares to meet tax liability arising on vesting of 2023 Restricted
Share Plan
c)
Price(s) and volume(s)
Price(s) Volume(s)
£42.84 4,565
d)
Aggregated information
- Aggregated volume
- Price
4,565
£195,564.60
e)
Date of the transaction
2026-03-23
f)
Place of the transaction
Outside a trading venue
1 Details of the person discharging managerial responsibilities/person closely
associated
a) Name Javed Iqbal
2 Reason for the notification
a) Position/status Interim Chief Financial Officer and Director, Digital and Information
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
Transaction 1
a) Description of the financial instrument, type of instrument Ordinary shares of 25p each
Identification code GB0002875804
b) Nature of the transaction Shares released under the 2023 Restricted Share Plan
c) Price(s) and volume(s)
Price(s) Volume(s)
£nil 7,775
d) Aggregated information
- Aggregated volume 7,775
- Price £nil
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
Transaction 2
a) Description of the financial instrument, type of instrument Ordinary shares of 25p each
Identification code GB0002875804
b) Nature of the transaction Sale of shares to meet tax liability arising on vesting of 2023 Restricted
Share Plan
c) Price(s) and volume(s)
Price(s) Volume(s)
£42.84 3,656
d) Aggregated information
- Aggregated volume 3,656
- Price £156,623.04
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
d)
Aggregated information
- Aggregated volume
- Price
7,775
£nil
e)
Date of the transaction
2026-03-23
f)
Place of the transaction
Outside a trading venue
Transaction 2
a)
Description of the financial instrument, type of instrument
Identification code
Ordinary shares of 25p each
GB0002875804
b)
Nature of the transaction
Sale of shares to meet tax liability arising on vesting of 2023 Restricted
Share Plan
c)
Price(s) and volume(s)
Price(s) Volume(s)
£42.84 3,656
d)
Aggregated information
- Aggregated volume
- Price
3,656
£156,623.04
e)
Date of the transaction
2026-03-23
f)
Place of the transaction
Outside a trading venue
1 Details of the person discharging managerial responsibilities/person closely
associated
a) Name Zafar Khan
2 Reason for the notification
a) Position/status Director, Operations
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
Transaction 1
a) Description of the financial instrument, type of instrument Ordinary shares of 25p each
Identification code GB0002875804
b) Nature of the transaction Shares released under the 2023 Restricted Share Plan
c) Price(s) and volume(s)
Price(s) Volume(s)
£nil 8,817
d) Aggregated information
- Aggregated volume 8,817
- Price £nil
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
Transaction 2
a) Description of the financial instrument, type of instrument Ordinary shares of 25p each
Identification code GB0002875804
b) Nature of the transaction Sale of shares to meet tax liability arising on vesting of 2023 Restricted
Share Plan
c) Price(s) and volume(s)
Price(s) Volume(s)
£42.84 4,146
d) Aggregated information
- Aggregated volume 4,146
- Price £177,614.64
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
d)
Aggregated information
- Aggregated volume
- Price
8,817
£nil
e)
Date of the transaction
2026-03-23
f)
Place of the transaction
Outside a trading venue
Transaction 2
a)
Description of the financial instrument, type of instrument
Identification code
Ordinary shares of 25p each
GB0002875804
b)
Nature of the transaction
Sale of shares to meet tax liability arising on vesting of 2023 Restricted
Share Plan
c)
Price(s) and volume(s)
Price(s) Volume(s)
£42.84 4,146
d)
Aggregated information
- Aggregated volume
- Price
4,146
£177,614.64
e)
Date of the transaction
2026-03-23
f)
Place of the transaction
Outside a trading venue
1 Details of the person discharging managerial responsibilities/person closely
associated
a) Name Paul McCrory
2 Reason for the notification
a) Position/status Director, Legal and General Counsel
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
Transaction 1
a) Description of the financial instrument, type of instrument Ordinary shares of 25p each
Identification code GB0002875804
b) Nature of the transaction Shares released under the 2023 Restricted Share Plan
c) Price(s) and volume(s)
Price(s) Volume(s)
£nil 2,271
d) Aggregated information
- Aggregated volume 2,271
- Price £nil
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
Transaction 2
a) Description of the financial instrument, type of instrument Ordinary shares of 25p each
Identification code GB0002875804
b) Nature of the transaction Sale of shares to meet tax liability arising on vesting of 2023 Restricted
Share Plan
c) Price(s) and volume(s)
Price(s) Volume(s)
£42.84 1,068
d) Aggregated information
- Aggregated volume 1,068
- Price £45,753.12
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
d)
Aggregated information
- Aggregated volume
- Price
2,271
£nil
e)
Date of the transaction
2026-03-23
f)
Place of the transaction
Outside a trading venue
Transaction 2
a)
Description of the financial instrument, type of instrument
Identification code
Ordinary shares of 25p each
GB0002875804
b)
Nature of the transaction
Sale of shares to meet tax liability arising on vesting of 2023 Restricted
Share Plan
c)
Price(s) and volume(s)
Price(s) Volume(s)
£42.84 1,068
d)
Aggregated information
- Aggregated volume
- Price
1,068
£45,753.12
e)
Date of the transaction
2026-03-23
f)
Place of the transaction
Outside a trading venue
1 Details of the person discharging managerial responsibilities/person closely
associated
a) Name Fred Monteiro
2 Reason for the notification
a) Position/status Regional Director, Americas & Europe
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
Transaction 1
a) Description of the financial instrument, type of instrument Ordinary shares of 25p each
Identification code GB0002875804
b) Nature of the transaction Shares released under the 2023 Restricted Share Plan
c) Price(s) and volume(s)
Price(s) Volume(s)
£nil 7,083
d) Aggregated information
- Aggregated volume 7,083
- Price £nil
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
Transaction 2
a) Description of the financial instrument, type of instrument Ordinary shares of 25p each
Identification code GB0002875804
b) Nature of the transaction Sale of shares to meet tax liability arising on vesting of 2023 Restricted
Share Plan
c) Price(s) and volume(s)
Price(s) Volume(s)
£42.84 3,331
d) Aggregated information
- Aggregated volume 3,331
- Price £142,700.04
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
d)
Aggregated information
- Aggregated volume
- Price
7,083
£nil
e)
Date of the transaction
2026-03-23
f)
Place of the transaction
Outside a trading venue
Transaction 2
a)
Description of the financial instrument, type of instrument
Identification code
Ordinary shares of 25p each
GB0002875804
b)
Nature of the transaction
Sale of shares to meet tax liability arising on vesting of 2023 Restricted
Share Plan
c)
Price(s) and volume(s)
Price(s) Volume(s)
£42.84 3,331
d)
Aggregated information
- Aggregated volume
- Price
3,331
£142,700.04
e)
Date of the transaction
2026-03-23
f)
Place of the transaction
Outside a trading venue
1 Details of the person discharging managerial responsibilities/person closely
associated
a) Name James Murphy
2 Reason for the notification
a) Position/status Director, Research and Science
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
Transaction 1
a) Description of the financial instrument, type of instrument Ordinary shares of 25p each
Identification code GB0002875804
b) Nature of the transaction Shares released under the 2023 Restricted Share Plan
c) Price(s) and volume(s)
Price(s) Volume(s)
£nil 6,992
d) Aggregated information
- Aggregated volume 6,992
- Price £nil
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
Transaction 2
a) Description of the financial instrument, type of instrument Ordinary shares of 25p each
Identification code GB0002875804
b) Nature of the transaction Sale of shares to meet tax liability arising on vesting of 2023 Restricted
Share Plan
c) Price(s) and volume(s)
Price(s) Volume(s)
£42.84 3,288
d) Aggregated information
- Aggregated volume 3,288
- Price £140,857.92
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
d)
Aggregated information
- Aggregated volume
- Price
6,992
£nil
e)
Date of the transaction
2026-03-23
f)
Place of the transaction
Outside a trading venue
Transaction 2
a)
Description of the financial instrument, type of instrument
Identification code
Ordinary shares of 25p each
GB0002875804
b)
Nature of the transaction
Sale of shares to meet tax liability arising on vesting of 2023 Restricted
Share Plan
c)
Price(s) and volume(s)
Price(s) Volume(s)
£42.84 3,288
d)
Aggregated information
- Aggregated volume
- Price
3,288
£140,857.92
e)
Date of the transaction
2026-03-23
f)
Place of the transaction
Outside a trading venue
1 Details of the person discharging managerial responsibilities/person closely
associated
a) Name Johan Vandermeulen
2 Reason for the notification
a) Position/status Chief Operating Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
Transaction 1
a) Description of the financial instrument, type of instrument Ordinary shares of 25p each
Identification code GB0002875804
b) Nature of the transaction Shares released under the 2023 Restricted Share Plan
c) Price(s) and volume(s)
Price(s) Volume(s)
£nil 10,832
d) Aggregated information
- Aggregated volume 10,832
- Price £nil
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
Transaction 2
a) Description of the financial instrument, type of instrument Ordinary shares of 25p each
Identification code GB0002875804
b) Nature of the transaction Sale of shares to meet tax liability arising on vesting of 2023 Restricted
Share Plan
c) Price(s) and volume(s)
Price(s) Volume(s)
£42.84 5,093
d) Aggregated information
- Aggregated volume 5,093
- Price £218,184.12
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
d)
Aggregated information
- Aggregated volume
- Price
10,832
£nil
e)
Date of the transaction
2026-03-23
f)
Place of the transaction
Outside a trading venue
Transaction 2
a)
Description of the financial instrument, type of instrument
Identification code
Ordinary shares of 25p each
GB0002875804
b)
Nature of the transaction
Sale of shares to meet tax liability arising on vesting of 2023 Restricted
Share Plan
c)
Price(s) and volume(s)
Price(s) Volume(s)
£42.84 5,093
d)
Aggregated information
- Aggregated volume
- Price
5,093
£218,184.12
e)
Date of the transaction
2026-03-23
f)
Place of the transaction
Outside a trading venue
1 Details of the person discharging managerial responsibilities/person closely
associated
a) Name David Waterfield
2 Reason for the notification
a) Position/status President and CEO, Reynolds American Inc.
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
Transaction 1
a) Description of the financial instrument, type of instrument Ordinary shares of 25p each
Identification code GB0002875804
b) Nature of the transaction Shares released under the 2023 Restricted Share Plan
c) Price(s) and volume(s)
Price(s) Volume(s)
£nil 3,794
d) Aggregated information
- Aggregated volume 3,794
- Price £nil
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
Transaction 2
a) Description of the financial instrument, type of instrument Ordinary shares of 25p each
Identification code GB0002875804
b) Nature of the transaction Sale of shares to meet tax liability arising on vesting of 2023 Restricted
Share Plan
c) Price(s) and volume(s)
Price(s) Volume(s)
£42.84 1,784
d) Aggregated information
- Aggregated volume 1,784
- Price £76,426.56
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
d)
Aggregated information
- Aggregated volume
- Price
3,794
£nil
e)
Date of the transaction
2026-03-23
f)
Place of the transaction
Outside a trading venue
Transaction 2
a)
Description of the financial instrument, type of instrument
Identification code
Ordinary shares of 25p each
GB0002875804
b)
Nature of the transaction
Sale of shares to meet tax liability arising on vesting of 2023 Restricted
Share Plan
c)
Price(s) and volume(s)
Price(s) Volume(s)
£42.84 1,784
d)
Aggregated information
- Aggregated volume
- Price
1,784
£76,426.56
e)
Date of the transaction
2026-03-23
f)
Place of the transaction
Outside a trading venue
1 Details of the person discharging managerial responsibilities/person closely
associated
a) Name Kingsley Wheaton
2 Reason for the notification
a) Position/status Chief Corporate Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name British American Tobacco p.l.c.
b) LEI 213800FKA5MF17RJKT63
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
Transaction 1
a) Description of the financial instrument, type of instrument Ordinary shares of 25p each
Identification code GB0002875804
b) Nature of the transaction Shares released under the 2023 Restricted Share Plan
c) Price(s) and volume(s)
Price(s) Volume(s)
£nil 12,571
d) Aggregated information
- Aggregated volume 12,571
- Price £nil
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
Transaction 2
a) Description of the financial instrument, type of instrument Ordinary shares of 25p each
Identification code GB0002875804
b) Nature of the transaction Sale of shares to meet tax liability arising on vesting of 2023 Restricted
Share Plan
c) Price(s) and volume(s)
Price(s) Volume(s)
£42.84 5,910
d) Aggregated information
- Aggregated volume 5,910
- Price £253,184.40
e) Date of the transaction 2026-03-23
f) Place of the transaction Outside a trading venue
d)
Aggregated information
- Aggregated volume
- Price
12,571
£nil
e)
Date of the transaction
2026-03-23
f)
Place of the transaction
Outside a trading venue
Transaction 2
a)
Description of the financial instrument, type of instrument
Identification code
Ordinary shares of 25p each
GB0002875804
b)
Nature of the transaction
Sale of shares to meet tax liability arising on vesting of 2023 Restricted
Share Plan
c)
Price(s) and volume(s)
Price(s) Volume(s)
£42.84 5,910
d)
Aggregated information
- Aggregated volume
- Price
5,910
£253,184.40
e)
Date of the transaction
2026-03-23
f)
Place of the transaction
Outside a trading venue
Name of officer of issuer responsible for making notification: Nancy Jiang
Date of notification: 25 March 2026
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