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    British American Tobacco lifts annual forecast for new category growth

    Picture of British American Tobacco logoBritish American Tobacco
    02/06/2026 07:07
    British American Tobacco lifts annual forecast for new category growth
    June 2 (Reuters) - British American Tobacco BATS.L raised its forecast for new-category annual revenue growth to the mid-teens from low double-digits on Tuesday, driven by robust demand for its vapes and nicotine pouches, and by betting on easing FDA enforcement to boost its U.S. market share. 

    (Reporting by Raechel Thankam Job in Bengaluru; Editing by Rashmi Aich)
    ((RaechelThankam.Job@thomsonreuters.com;))

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