European luxury fall on LVMH Q4 results

Brunello Cucinelli SpA

28/01/2026 08:47

** European luxury shares fall after French giant LVMH LVMH.PA results fail to reassure investors, analysts say

** LVMH drops 7% at 07:30 GMT, on track for its worst day since April 2025 when it closed 7.8% lower, after posting Q4 results showing a weaker margin and cautious tone on first signs of demand recovery

** "The markets are disappointed by the fact that sector recovery is not really picking up pace so far," says Morningstar analyst Jelena Sokolova

** French peer Kering  PRTP.PA drops 5.2%, while Hermes  HRMS.PA drops 2%

** "LVMH’s results provide a proxy for global lux beauty," says Jefferies

** Italian peer Salvatore Ferragamo SFER.MI drops 7.5%, also dragged by its Q4 revenue, as peers Moncler MONC.MI and Brunello Cucinelli BCU.MI are also down 3.4% and 1.7%, respectively

 (Reporting by Dimitri Rhodes in Gdansk)

 ((dimitri.rhodes@thomsonreuters.com))