MS resumes Brunello Cucinelli at 'overweight' on 'structurally strong' growth history

Brunello Cucinelli SpA

27/01/2026 09:20

** Morgan Stanley resumes coverage of Italy's Brunello Cucinelli BCU.MI at "overweight" with PT of 95 euros ($112.59), sees group as "one of the structurally strongest growth stories in luxury"

** Group's structural strengths remain "intact", as shown by recently reported Q4 sales and "solid" brand momentum, it says

** Brunello Cucinelli set to outgrow the luxury sector again in 2026 through an expected 10% revenue growth at constant exchange rates vs 5-6% forecast for the sector, it notes

** Concerns over the impact of Brunello Cucinelli's Saks Global exposure, standing at around 8% of its sales, is "likely overstated" and "should fade as restructuring clarity improves", it adds

** Shares up 0.35% at 80.98 euros on Tues; down 18% YTD and 33% over one year

** "The recent price dislocation represents an attractive entry point, rather than a reason to shy away from the premium multiple" - MS

** Out of 14 analysts that cover Brunello Cucinelli, 8 rate stock "strong buy" or "buy", 6 hold - LSEG data

($1 = 0.8437 euros)

 (Reporting by Philippe Leroy Beaulieu in Gdansk)

 ((Philippe.leroybeaulieu@thomsonreuters.com))