** Shares of crypto exchange Bullish BLSH.N down 2.62% at $50.98
** Jefferies initiates coverage with a "hold" rating and a price target of $49
** Brokerage sees Bullish as a "compelling growth story" in institutional crypto trading, but says the stock trades well above peers such as Coinbase COIN.O and ICE ICE.N
** J.P.Morgan starts coverage with a "neutral" rating and $50 PT, citing strong management and growth potential in institutional crypto adoption
** BLSH, led by former NYSE president Tom Farley, runs an exchange offering spot crypto, futures and derivatives trading
** J.P. Morgan, Jefferies, and Citigroup are the lead underwriters for the IPO
** Following brokerages started coverage on BLSH:
(Reporting by Rashika Singh and Akriti Shah in Bengaluru)
((Rashika.Singh@thomsonreuters.com;))