** Media outlet CoinDesk's owner Bullish BLSH.N set to begin trading on the New York Stock Exchange on Wednesday under ticker symbol "BLSH"
** BLSH raised $1.11 billion in an upsized IPO by selling 30 million shares at $37 apiece, above its already bumped up marketed range
** The IPO fetched a $5.4 billion valuation for BLSH
** BLSH, which is led by former New York Stock Exchange president Tom Farley, operates an exchange that offers spot crypto trading, futures and derivatives trading
** J.P. Morgan and Jefferies were lead book-running managers of the offering
** BlackRock and Cathie Wood's Ark Investment Management had committed to buy up to $200 million worth of shares from Bullish's offering
(Reporting by Arasu Kannagi Basil in Bengaluru)
((ArasuKannagi.Basil@thomsonreuters.com))