Brief: Burberry CEO Says Will Focus On Two Must-Win Markets Of America & China - Investor Presentation
14/05/2026 10:23
May 14 (Reuters) - Burberry Group PLC BRBY.L: BURBERRY CEO: GREATER CHINA LED OUR REGIONS IN OVERALL CUSTOMER ACQUISITION, SUPPORTED BY DOUBLE-DIGIT GROWTH IN GEN Z - INVESTOR PRESENTATION BURBERRY CEO: WE WILL BE BRINGING A "LARGE-SCALE" BRAND EXPERIENCE TO SHANGHAI IN THE 2ND HALF AS A "FINALE TO OUR 170TH YEAR CELEBRATIONS" BURBERRY CEO: WILL CONTINUE FOCUS ON TWO MUST-WIN MARKETS OF AMERICA AND CHINA, WHILE APPLYING LESSONS TO REST OF WORLD - INVESTOR PRESENTATION BURBERRY CEO: THIS YEAR WE WILL CONTINUE TO SHARPEN OUR PRICE ARCHITECTURE TO DRIVE VALUE FOR MONEY IN A LUXURY CONTEXT BURBERRY CEO: ARE EVOLVING OPERATIONS TO CAPTURE INCREASED DEMAND, WHILE RETAINING DISCIPLINE ON INVENTORY BURBERRY CEO: HAVE STARTED 2-YEAR RENOVATION OF CASTLEFORD TRENCH COAT FACTORY IN YORKSHIRE BURBERRY CFO: STORE TRAFFIC HAS BEEN CHALLENGING AS FOR THE WHOLE SECTOR, BUT WE'VE BEEN PLEASED WITH CONVERSION - PRESENTATION Further company coverage: BRBY.L ((Reuters.Briefs@thomsonreuters.com;))