Director/PDMR Shareholding

Burberry

28/07/2026 14:00

RNS Number : 2170O
  
Burberry Group PLC
  
28 July 2026
  
 


Burberry Group plc (the "Company")
Director/PDMR Shareholdings
 
 
On 27 July 2026, Kate Ferry, Chief Financial Officer, received 39,198 ordinary shares of 0.05 pence each in the Company ("Shares") following the vesting of a conditional share award granted to her on 27 July 2023 (the "Award") under the rules of the Burberry Share Plan 2020. 
 
The Award was subject to continued employment and a discretionary assessment against three performance underpins: revenue, Group return on invested capital (ROIC) and brand and sustainability strategies. The Remuneration Committee carefully considered the underpin assessment and considered it appropriate to scale back the vesting of the Award by 20%, as explained on pages 143 to 144 of the Company's Annual Report 2025/26. The part of the Award which did not vest has lapsed. 
 
The number of Shares acquired includes an additional number of Shares equivalent to the amount of dividends payable during the relevant vesting period on the Shares vesting subject to the Award.  
 
Following this acquisition, on 27 July 2026, 18,479 Shares were automatically sold on Mrs Ferry's behalf to fund tax liabilities and fees arising from the acquisition of the vested Shares, as set out below. The remaining vested Shares will be subject to a two-year holding period, so that the minimum time before any sale of vested Shares (except to cover any tax liabilities and fees arising) is five years from the grant date of the Award. 
 
 




Director


Number of Shares acquired


Number of Shares sold to cover tax liabilities and fees


Number of Shares retained




Kate Ferry


39,198


18,479


20,719




 
28 July 2026
 
 
The following disclosures are made in accordance with Article 19 of the EU Market Abuse Regulation 596/2014 as it forms part of UK law.
 
Notification of dealing form
 




1


Details of the person discharging managerial responsibilities / person closely associated




a)


Name


Catherine Ferry




2


Reason for the notification




a)


Position/status


Chief Financial Officer




b)


Initial notification /Amendment


Initial notification




3


Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor




a)


Name


Burberry Group plc




b)


LEI


213800PE1KEFCNFR1R50




4


Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted




a)


Description of the financial instrument, type of instrument
Identification code


Ordinary shares of 0.05 pence each ("Shares")
 
 
GB0031743007




b)


Nature of the transaction


Acquisition of Shares following the vesting of a conditional share award granted to her on 27 July 2023 under the rules of the Burberry Share Plan 2020.
 




c)


Price(s) and volume(s)


 




Price(s)


Volume(s)




£nil
 


39,198




 
 




d)


Aggregated information
 
- Aggregated volume
 
- Price
 


 




Aggregate Price


Aggregate Volume


Aggregate
Total




£nil
 


39,198


£nil









e)


Date of the transaction


2026-07-27




f)


Place of the transaction


Outside a trading venue










4


Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted




a)


Description of the financial instrument, type of instrument
Identification code


Ordinary shares of 0.05 pence each ("Shares")
 
 
GB0031743007




b)


Nature of the transaction


Sale of Shares to fund the tax liabilities and fees arising from the vesting of the award / acquisition of the Shares.
 




c)


Price(s) and volume(s)


 




Price(s)


Volume(s)




£10.9025


18,479




 
 




d)


Aggregated information
 
- Aggregated volume
 
- Price
 


 




Aggregate Price


Aggregate Volume


Aggregate
Total




£10.9025


18,479


£201,467.80









e)


Date of the transaction


2026-07-27
 




f)


Place of the transaction


London Stock Exchange (XLON)










 




This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy.
 
  END
 
 
DSHFLFEFDIITFIR