REG - Burberry Group PLC - Burberry appoints new Chief Creative Officer

BurberryAnnouncement

28/09/2022 07:16

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RNS Number : 9671A  Burberry Group PLC  28 September 2022

Burberry Group Plc

("Burberry" or the "Company")

Burberry appoints Daniel Lee as new Chief Creative Officer

 

28 September 2022

 

Burberry today announces that Daniel Lee has been appointed Chief Creative
Officer.

 

Daniel will join Burberry on Monday 3 October 2022. He will be based at
Burberry's headquarters in London and report to Chief Executive Officer,
Jonathan Akeroyd.

 

Born and raised in Bradford, England, Daniel is an award-winning designer and
one of the most exciting British creative talents of his generation. From 2018
to 2021, Daniel served as Creative Director at Bottega Veneta, where he helped
reinvigorate the Italian luxury brand. He was previously Director of
ready-to-wear design at Celine, which he joined in 2012, and he has also
worked at Maison Margiela, Balenciaga and Donna Karan.

 

In his new role, Daniel will oversee all Burberry collections. He will present
his debut runway collection at London Fashion Week in February 2023.

 

Jonathan Akeroyd, CEO, commented: "I am delighted that Daniel is joining
Burberry as our new Chief Creative Officer. Daniel is an exceptional talent
with a unique understanding of today's luxury consumer and a strong record of
commercial success, and his appointment reinforces the ambitions we have for
Burberry. I am excited about working closely with him and I am confident he
will have the impact we are aiming for in this next phase, supported by our
talented and experienced teams."

 

Daniel Lee said: "I am honoured to join Burberry as Chief Creative
Officer. Together with the team, we will write the exciting next chapter for
this legendary British luxury brand, continuing its historic heritage and
building on Riccardo's legacy. I am very excited to be returning to London, a
city that champions pioneering creativity and that continues to inspire me."

 

This announcement contains information that qualified or may have qualified as
inside information and is disclosed in accordance with the Market Abuse
Regulation (EU) 596/2014 ("MAR"). For the purposes of MAR, this announcement
is made by Gemma Parsons, Company Secretary.

 

 

Enquiries

 Investors and analysts
 Julian Easthope  VP, Investor Relations                                          020 3367 4458

                                                                                  Julian.Easthope@burberry.com

  Media
 Andrew Roberts   SVP, Corporate Relations and Engagement  020 3367 3764 Andrew.Roberts@burberry.com

 

About Daniel Lee

·    Daniel Lee was born on 22 January 1986 in Bradford, England.

·    He graduated from Central Saint Martins in 2010.

·    From 2018 to 2021, Daniel served as Creative Director at Bottega
Veneta, where he helped reinvigorate the Italian luxury brand.

·    Daniel was previously Director of Ready-to-Wear design at Celine,
which he joined in 2012, and he has also worked at Maison Margiela, Balenciaga
and Donna Karan.

·    In 2019, Daniel was recognised at the British Fashion Awards, winning
Brand of the Year, Designer of the Year, Accessories Designer of the Year and
Womenswear Designer of the Year, the first time in the Award's history that a
brand and designer have won all awards on the same night.

 

About Burberry

·    Founded in 1856, Burberry is a British luxury brand, headquartered in
London

·    Burberry is listed on the London Stock Exchange (BRBY.L) and is a
constituent of the FTSE 100 index. Its ADR symbol is OTC:BURBY.

·    BURBERRY, the Equestrian Knight Device, the Burberry Check and the
Thomas Burberry Monogram and Print are trademarks belonging to Burberry.

 

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