REG - Cake Box Holdings - Full Year Trading Update

Cake Box HoldingsAnnouncement

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RNS Number : 1008C  Cake Box Holdings PLC  28 April 2026

28 April 2026

 

Cake Box Holdings plc

("Cake Box" or the "Company" or the "Group")

 

Full Year Trading Update

 

Strong revenue growth and profitability in line with market expectations,
driven by new store openings, positive like-for-like ("LFL") sales, the maiden
full-year contribution from Ambala Foods Limited ("Ambala")

 

Cake Box Holdings plc, the UK's largest retailer of fresh cream celebration
cakes, is pleased to provide a trading update for the 52 weeks ended 29 March
2026 ("FY26"), ahead of its full year results announcement expected in June
2026.

 

Strong H2 performance

As stated in the interim results announced on 26 November 2025, the Group
entered the second half of the financial year with strong trading momentum,
which was maintained through to the year end, resulting in second-half revenue
and profit ahead of first-half levels. This performance reflects disciplined
delivery against the Group's growth strategy, including higher-than-expected
new store openings, continued growth through its omni-channel offering,
positive LFL sales at Cake Box, and the maiden 52-week contribution from
Ambala following its acquisition in March 2025.

 

Accordingly, the Board expects to report Group revenue for FY26 of
approximately £61.2m, up 43% on the prior year (FY 2025: £42.8m), with
profit in line with market expectations. Excluding Ambala contributions, Cake
Box revenues are expected to be approximately £46.7m (FY 2025: £41.9m), a
year-on-year growth of approximately 12%.

 

Cake Box continued to win new customers and deepen engagement through its
upgraded CRM platform and enhanced online offering. There was a strong
contribution to second-half sales growth from third-party delivery platforms,
including Uber Eats, Deliveroo and Just Eat. Together with the Group's own
online platform and growing store estate, these channels highlight the
strength of the Group's omni-channel model. Ongoing investment in digital
capability and in-store service has continued to support customer
satisfaction, loyalty and nationwide brand awareness.

 

In its first full year of trading within the Cake Box group, and with the
focus on integration and unlocking operational improvements, Ambala traded
broadly in line with expectations. During FY26, steps were taken to align key
processes, enhance distribution capability, strengthen organisational
structures, and improve the customer proposition through refreshed branding,
updated packaging and enhanced in-store presentation. Following these actions,
the Board believes the operational foundations are now in place to support
future growth and higher profitability as synergies are realised and
efficiencies are embedded across the enlarged business.

 

Continued store rollout

The Group made strong progress in expanding its store estate during FY26,
opening 37 new stores, which reflects continued franchise partner demand and
the increasing reach of its brands. Of these, 25 were Cake Box stores and 12
were Ambala stores, ahead of the Group's target of opening 10 new Ambala
franchise stores during the year. The Group ended FY26 with a total estate of
310 stores.

 

The enlarged estate, alongside enhanced digital capability, further
strengthens the Group's market position and provides a broader platform for
future growth.

 

Macroeconomic environment

The Group continues to keep a close watch on the wider macroeconomic
environment and consumer sentiment, including recent geopolitical
developments, the impact of which is difficult to predict. These risks are
being managed through a focus on operational efficiencies, disciplined cost
control and proactive procurement strategies, including hedging its utility
costs, while the Group continues to invest in its long‑term growth strategy.

 

Sukh Chamdal, Co-Founder and Chief Executive Officer, said:

"We delivered a strong second-half performance, with full-year growth driven
by new store openings, positive like-for-like sales, growing sales via
third-party platforms and the maiden full-year contribution from Ambala.

 

"We are confident in the resilience of our business model, underpinned by a
growing estate, continued investment in technology and a strong pipeline of
franchise opportunities. At the same time, the impact of recent geopolitical
developments is difficult to predict and we remain mindful of the inflationary
risks and challenging consumer backdrop."

 

 

For further information, please contact:

 

 Cake Box Holdings plc              c/o +44 (0) 20 4582 3500

 Sukh Chamdal, CEO

 Michael Botha, CFO

 Shore Capital                      +44 (0) 20 7408 4090

 Stephane Auton

 Patrick Castle

 George Payne

 Fiona Conroy - Corporate Broking

 Gracechurch Group                  +44 (0) 20 4582 3500

 Harry Chathli                      cakebox@gracechurchpr.com

 Alexis Gore

 Rebecca Scott

 

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