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REG - Card Factory PLC - Annual Financial Report & AGM Notice

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RNS Number : 4693M  Card Factory PLC  23 May 2022

 

23 May 2022

Card Factory plc

Annual Financial Report and Notice of AGM

Card Factory plc ("Card Factory" or the "Company") announces that it has
published its Annual Report and Accounts for the year ended 31 January 2022
and Notice of the Company's 2022 Annual General Meeting.

The Annual General Meeting is to be held at the Company's registered office,
at Century House, Brunel Road, Wakefield 41 Industrial Estate, Wakefield, WF2
0XG at 11.00 a.m. on Thursday 23 June 2022.

Copies of the documents listed below have been posted to shareholders on
Friday 20 May 2022:

1.      Annual Report and Accounts 2022;

2.      Notice of 2022 Annual General Meeting; and

3.      Form of Proxy for the 2022 Annual General Meeting.

The Annual Report and Accounts and the Notice of the 2022 Annual General
Meeting will also be accessible later today via the Company's investor
relations website www.cardfactoryinvestors.com
(http://www.cardfactoryinvestors.com) . In compliance with LR 9.6.1, the
Company has today submitted electronic copies of the above documents to the
National Storage Mechanism appointed by the Financial Conduct Authority and
these will shortly be available for inspection at
https://data.fca.org.uk/#/nsm/nationalstoragemechanism
(https://data.fca.org.uk/#/nsm/nationalstoragemechanism) .

Card Factory's preliminary results announcement on 3 May 2022 (which is
available via the Company's investor relations website referred to above)
included, in addition to the preliminary financial results for the year ended
31 January 2022, information on important events that occurred during the year
and their impact on those financial results. That information, together with
the information set out in the Appendix below is provided in compliance with
the requirements of DTR6.3.5(2)(b). This information is not a substitute for
reading the full Annual Report and Accounts for the year ended 31 January
2022.

For further information:

 Ciaran Stone, Group General Counsel and Company Secretary  Tel: 01924 839150

 Card Factory plc

 

ENDS

 

 

 

 

 

 

Appendix

Principal Risks and Uncertainties

The principal risks and uncertainties facing the Card Factory group (the
"Group") are set out below, together with details of how these are currently
mitigated. For further information on how the Group manages risk, see pages 38
to 41 of the Strategic Report and also pages 66 and 67 of the Corporate
Governance Report within the Annual Report and Accounts 2022 ("Annual
Report").

 Risk                                              Description                                                                      Mitigation
 Financial Risks

 Shipping                                          Shipping delays: Delays realised on incoming stock from the Far East arising     Shipping delays: Stock orders brought forward to address anticipated delays

                                                 from capacity constraints, delaying supply of stock to customers.                and use of multiple shipping partners to secure shipping capacity.

 Since 2021:  New

                                                   Shipping costs: Significant increase in container importation costs (from c.     Shipping costs: Retail pricing increases applied and being planned, with
                                                   USD2,000 to current average of USD12,000) impacts profitability.                 ongoing review of country of supply (including on-shoring supply), container
                                                                                                                                    volumes and fill to reduce overall costs.
 Geopolitical Instability                          Suppliers: Specific categories of product rely on one supplier, region or        Suppliers: Diversification of supply base, including on-shoring supply to the

                                                 country. China remains as a substantial source of supply.                        UK. No product exposure to Russia or Ukraine. Planned global review of supply

                                                                                chain to identify alternatives.

 Since 2021: Unchanged

                                                   Customers: Restricted supply may impact availability or require price

                                                   increases for the consumer. Profitability could be impacted from lost or         Customers: Diversification of supply mitigates availability, with price
                                                   reduced sales.                                                                   increases being implemented with analysis on price elasticity.

                                                   Tariffs: Duties and tariffs could force need for alternative supply.             Tariffs: Ongoing identification of changes to duties and tariffs to respond as
                                                                                                                                    required.
 Impact of Covid-19                                New variants or outbreaks may require mandatory store closure or reduce store    Processes, training, signage and PPE capable of being deployed as required.

                                                 footfall, impacting revenue and profitability, however, risk of further          Planned omnichannel and growth of retail partnerships will provide additional
 Since 2021: Reduced                               government restriction is considered increasingly remote.                        revenue outside of our store estate. Headroom in banking covenants provides
                                                                                                                                    some scope to absorb impact of mandatory store closures.
 Finance & Treasury                                Bank facilities: Future lockdowns or restrictions on trade causing               Bank facilities: Headroom in banking covenants and cash flow forecasts are

                                                 underperformance could cause cash flow constraints or risk breach of banking     kept under review, with contingency planning to address any identified issues.
                                                   covenants.

 Since 2021: Unchanged

                                                                                FX/Commodities: Hedging for US Dollars currency requirements and energy
                                                   FX/Commodities: The Group is exposed to foreign currency exchange rate           effected for up to three years.
                                                   fluctuations and commodity pricing (including wood pulp and energy).

                                                                                Margin pressure: Regular review of retail pricing and maintain margins and
                                                   Margin pressure: Inflation and price increases may impact operating margins      efficiency improvements and cost controls adopted to manage overheads.
                                                   for the business.
 Operational Risks

 ERP Implementation                                Ongoing design and phased implementation of ERP systems (Enterprise Resource     Initial phase implementation (including finance and master data) completed

                                                 Planning) to replace end-of-life core IT infrastructure. Significant risk of     without any material disruption. Re-phasing to include incremental
                                                   business disruption, data loss or inefficiencies if design, planning, testing    implementation phases has been undertaken to reduce risks on cut-over

                                                 and transition are not successful. Risks that the solution may not fully

 Since 2021: Unchanged                             realise the expected benefits and provide the required platform to realise the   and to reduce reliance on legacy systems at risk of failure in advance of peak
                                                   strategic plan, including development of the omnichannel offer to customers,     trading seasons and to enable realisation of key components of the strategic
                                                   improvement of engagement with retail partners and operational efficiencies in   plan. Additional focus on business process engineering, resourcing and change
                                                   our retail stores.                                                               management being deployed support successful implementation.
 IT Infrastructure & Security                      IT infrastructure: Unsupported and legacy software, some of which is subject     IT infrastructure: The IT strategy implementation is ongoing, which includes

                                                 to material tailoring, requires ongoing support to maintain functionality and    ongoing specialist support for legacy systems and migration to new systems,
                                                   significant transactional volumes. Realisation of strategic objectives is        including the ERP implementation (see above).

                                                 partially restricted by current system limitations.

 Since 2021:  Unchanged

                                                                                IT security: Cyber expertise is employed within the business, with appropriate
                                                   IT security: Reliance on IT systems to support all operations could be exposed   measures and future plans to continue to address multiple cyber risks,
                                                   to cyber risks.                                                                  alongside further risk mitigations arising from replacement of legacy systems.
 Business continuity                               Production failure: The business places significant reliance on its Printcraft   Production failure: Business Continuity and Disaster Recovery plans have been

                                                 (single site) facility which prints 70% of cards and a significant proportion    fully assessed and updated with scenario planning and training scheduled. This
                                                   of personalised online orders. If this site is unable to operate, there could    includes identification of alternative suppliers for impacted production

                                                 be a significant impact on operations.                                           processes, although outsourcing will impact profitability. Insurance is also
 Since 2021: Increased
                                                                                maintained.

                                                   Online fulfilment: Online orders are primarily fulfilled from the same

                                                   Printcraft single site, with reliance on specialist packaging equipment.         Online fulfilment: Short-term outages can be mitigated by adjustment of
                                                   Capacity limitations, if not addressed, may limit sales opportunities in peak    delivery times for online orders. Business Continuity plans include use of
                                                   seasons.                                                                         third parties, with the ongoing IT infrastructure improvements and ERP
                                                                                                                                    implementation expected to further improve IT resilience and functionality.

                                                                                                                                    Planning permission has been obtained to construct an additional building to
                                                                                                                                    create capacity for online fulfilment, to relieve capacity constraints.
 Loss of key personnel and organisational culture  Loss of key personnel: Risk that the business doesn't have the expertise and     Loss of key personnel: A number of changes to the management team have been

                                                 capacity to meet the requirements of the business, in particular to deliver      effected with additional capacity constraints having been identified and
 Since 2021: Unchanged                             complex change to realise the strategic targets.                                 appropriate appointments prioritised.

                                                   Organisational culture: Failure to maintain and develop a cohesive culture       Organisational culture: Improvements to pay and benefits, values review,
                                                   capable of realising the Group's strategic objectives.                           leadership framework and DE&I consultations and strategy developments,
                                                                                                                                    demonstrate progress against colleague engagement feedback.
 Supplier CSR breach                               Supply base audits: Risk of failure by suppliers to maintain compliance          Supply base audits: Processes adopted for suppliers to agree to appropriate

                                                  standards in their supply chains (e.g. Modern Slavery, Anti Bribery &       standards, which are subject to regular audit to validate compliance, with a
                                                   Corruption) and for products supplied (e.g. safety and labelling standards)      strict 'no audit - no order' policy in place.

                                                 which could damage Card Factory's reputation.

 Since 2021: Unchanged

                                                                                Getting Personal: The risk profile for most suppliers to Getting Personal is
                                                   Getting Personal: Suppliers to the Getting Personal business (who do not also    significantly lower, with limited supplies from the Far East. Plans are in
                                                   supply Card Factory) have not been subject to the same supply base               development to extend the quality control and technical team's scope to
                                                   requirements adopted by Card Factory brands.                                     include these suppliers with adoption of appropriate requirements to mitigate
                                                                                                                                    risks.
 Retail Partner exposure                           Underperformance: Card Factory may not realise the growth in profitable          Underperformance: Following a period of transition, a Business Development

                                                 revenue from retail partners, which is a significant component for future        team is being formed to build relationships with existing partners and develop
                                                   growth of the business.                                                          a pipeline of future partners.

 Since 2021: New

                                                   Brand impact: Card Factory's brand or reputation could be damaged by actions     Brand impact: Brand standard requirements are being developed to provide a
                                                   by retail partners.                                                              clear framework for partners, with regular reviews adopted. Enhanced
                                                                                                                                    requirements will be incorporated in any future retail partner requirements.
 Strategic Risks

 Investor Relations                                Risk that investor regard for Card Factory investment is restricted, with        Additional investor relations expertise recruited to improve investor

                                                 limited conviction that the strategy and targets can be achieved.                communications, to ensure clearer articulation of the strategy and to
 Since 2021: Unchanged                                                                                                              demonstrate progress made and to share additional data and insight in respect
                                                                                                                                    of the card and gifting markets.
 ESG Compliance and climate change risks           Investors: Failure to develop sufficiently ambitious targets and demonstrate     Investors: Ongoing development of ESG planning and target setting, including

                                                 progress could result in reduced investment appetite in Card Factory,            material progress on DE&I strategy.
                                                   depressing share price.

 Since 2021: Unchanged

                                                                                Customers: Ongoing brand strategy development will include articulation of ESG
                                                   Customers: Customer demand may be impacted if ESG brand perceptions are not      policy and developments to customers.
                                                   realised, impacting long-term prospects.

                                                                                Energy and GHG emissions: Electricity prices fixed for a number of years with
                                                   Energy and GHG emissions: Availability, reliability of energy supply and         specialist third party expertise engaged to assess and develop a trajectory
                                                   increased costs could impact trade.                                              towards being carbon neutral.
 Adapting to customer preferences                  Product and range development: Realisation of strategic targets relies upon      Product and range development: Design, buying and merchandising teams are

                                                 successful adaptation to changing customer preferences for purchase via our      using increased insight and data analysis to inform product and range
                                                   developing sales channels, including increased focus on omnichannel and retail   decisions, with greater customer and competitor analysis.

                                                 partners.

 Since 2021: Unchanged

                                                                                Customer and marketing insight: Marketing and insight capabilities are being
                                                   Customer and marketing insight: Card Factory has historically adopted no         developed, with support from partners such as Kantar and Brandvue Savanta to
                                                   meaningful customer and marketing insight to drive empirical decision making.    improve understanding of our customers and to embed customer insight into

                                                                                decision making.

                                                   Customer service and fulfilment: Realisation of a true omnichannel experience

                                                   for customers will require enhanced fulfilment and service expectations, which   Customer service and fulfilment: Development of systems and capabilities is in
                                                   must be achieved for successful ongoing growth.                                  progress to launch click and collect during FY23, with further enhancements
                                                                                                                                    scheduled thereafter.
 Brand customer experience                         Brand perception: Card Factory's brand recognition has fallen since 2019. If     Brand perception: A customer marketing function is in development to develop

                                                 not addressed it could lead to transactional decline.                            and implement a brand strategy to elevate the brand's key attributes.

                                                 VFM proposition: Card Factory's strength in its value offering has been
 Since 2021: New                                   impacted by Covid-19 and increased competition from supermarkets. Price

                                                   increases may also impact the value proposition to customers.                    VFM proposition: The newly formed customer marketing team will increase

                                                                                marketing activity, to elevate the VFM messaging and perception.

                                                   LFL declines: The UK card market is realising reduced volume demand, and if

                                                   not addressed, growth targets may not be achieved.                               LFL declines: Implementation of the strategic plan is designed to address LFL
                                                                                                                                    declines, including an increase in range and sales of complementary
                                                                                                                                    categories, increasing customer retention and use of marketing to extend brand
                                                                                                                                    appeal to new customers.

 

Directors' Responsibility Statement

The Annual Report and Accounts 2022 contains a statement of directors'
responsibility by Darcy Willson-Rymer, Chief Executive Officer, and Kristian
Lee, Chief Financial Officer, by order of the Board in the following form:

"We confirm that to the best of our knowledge:

·      the financial statements, prepared in accordance with the
applicable set of accounting standards, give a true and fair view of the
assets, liabilities, financial position and profit or loss of the Company and
the undertakings included in the consolidation taken as a whole; and

·      the Strategic Report includes a fair review of the development
and performance of the business and the position of the issuer and the
undertakings included in the consolidation taken as a whole, together with a
description of the principal risks and uncertainties that they face.

We consider the Annual Report and Accounts, taken as a whole, is fair,
balanced and understandable and provides the information necessary for
shareholders to assess the Group's position and performance, business model
and strategy."

Related Party Transactions

Details of the only material transactions with related parties during the
financial year ended 31 January 2022 are set out in note 28 of the financial
statements on page 151 of the Annual Report and Accounts.

 

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