REG-Holland America Line: Holland America Line Sets Black Friday U.S. Booking Records

CarnivalAnnouncement

29/11/2023 14:45

Record weekends for two consecutive years show continued strength for cruising

SEATTLE, Nov. 29, 2023 -- For the second year in a row, Holland America
Line's Black Friday booking volumes broke a record high for the shopping
holiday in the United States, with volume for the day more than 20% higher
than last year's record high and 23% higher for the period from Black Friday
through Cyber Monday.

The trend was especially noticeable with guests planning summer vacations in
2024, with bookings for Alaska
(https://c212.net/c/link/?t=0&l=en&o=4037757-1&h=149860453&u=https%3A%2F%2Fwww.hollandamerica.com%2Fen%2Fus%2Fcruise-destinations%2Falaska-cruises&a=Alaska),
Europe and Canada/New England
(https://c212.net/c/link/?t=0&l=en&o=4037757-1&h=2901491803&u=https%3A%2F%2Fwww.hollandamerica.com%2Fen%2Fus%2Fcruise-destinations%2Fcanada-new-england-cruises&a=Canada%2FNew+England) all
surpassing volumes from last year's Black Friday sales.

"While some see Black Friday as a sign that winter is coming, our guests were
dreaming about exploring summer destinations like Alaska, Iceland and Greece,"
said Gus Antorcha, president, Holland America Line. "Breaking Black Friday
records two years in a row tells us that not only are guests excited to plan
ahead for travel, but that they value Holland America Line's award-winning
service and carefully crafted itineraries that visit more than 100 countries."

Holland America Line's summer cruises include six ships in Alaska, offering
the most Glacier Bay permits in the cruise industry, the most glacier viewing
experiences and the most opportunities to see the animals of Alaska with
nearly 180 shore excursions that take guests on a wildlife encounter. The
summer season also highlights cruising in the Canada/New England region, with
several itineraries extending up to Iceland and Greenland.

The record Black Friday weekend comes just weeks after Holland America Line
announced a new global fresh fish program
(https://c212.net/c/link/?t=0&l=en&o=4037757-1&h=4140789155&u=https%3A%2F%2Fwww.hollandamerica.com%2Fen%2Fus%2Fonboard-experiences%2Fdining%2Ffresh-fish&a=fresh+fish+program).
The pioneering initiative engages a global network of 60 ports to source and
serve 80 types of fresh fish on board in all restaurants, going from port to
plate in less than 48 hours. The program also engages world-renowned Chef
Masaharu Morimoto
(https://c212.net/c/link/?t=0&l=en&o=4037757-1&h=1515451177&u=https%3A%2F%2Fwww.hollandamerica.com%2Fen%2Fus%2Fonboard-experiences%2Fdining%2Ffresh-fish%23chef&a=Chef+Masaharu+Morimoto) to
serve as Holland America Line's "Fresh Fish Ambassador." Chef Morimoto brings
his signature style to curated dishes served in the ships' Dining Rooms, as
well as Morimoto By Sea, a new stand-alone restaurant aboard Nieuw Amsterdam
launching on the Dec. 16, 2023, cruise and a Morimoto By Sea pop-up restaurant
on the remainder of the fleet by spring of 2024.

Holland America Line's Black Friday incentives
(https://c212.net/c/link/?t=0&l=en&o=4037757-1&h=590802912&u=https%3A%2F%2Fwww.hollandamerica.com%2Fen%2Fus%2Fcruise-deals%2Fcyber-monday-sale&a=Black+Friday+incentives) run
through December 1 and include prepaid crew appreciation, up to 30% off cruise
fares and $25 deposit on eligible cruises.

For more information about Holland America Line, consult a travel advisor,
call 1-877-SAIL HAL (877-724-5425) or visit hollandamerica.com
(https://c212.net/c/link/?t=0&l=en&o=4037757-1&h=3375268062&u=http%3A%2F%2Fwww.hollandamerica.com%2F&a=hollandamerica.com).

Find Holland America Line on X
(https://c212.net/c/link/?t=0&l=en&o=4037757-1&h=3717525864&u=https%3A%2F%2Ftwitter.com%2FHALcruises&a=X) (formerly
Twitter), Facebook
(https://c212.net/c/link/?t=0&l=en&o=4037757-1&h=2812627989&u=https%3A%2F%2Fwww.facebook.com%2FHollandAmericaLine%2F&a=Facebook), Instagram
(https://c212.net/c/link/?t=0&l=en&o=4037757-1&h=2417571787&u=http%3A%2F%2Fwww.instagram.com%2Fhollandamericaline&a=Instagram) and
the Holland America Blog
(https://c212.net/c/link/?t=0&l=en&o=4037757-1&h=1383708894&u=http%3A%2F%2Fwww.hollandamerica.com%2Fblog&a=Holland+America+Blog). You
can also access all social media outlets via the home page
at hollandamerica.com
(https://c212.net/c/link/?t=0&l=en&o=4037757-1&h=3375268062&u=http%3A%2F%2Fwww.hollandamerica.com%2F&a=hollandamerica.com).

About Holland America Line [a division of Carnival Corporation and plc
(NYSE:  CCL and CUK)]
Holland America Line, part of Carnival Corporation and plc (NYSE/LSE:CCL and
NYSE:CUK), has been exploring the world for 150 years with expertly crafted
itineraries, extraordinary service and genuine connections to each
destination. Offering an ideal perfectly-sized ship experience, its fleet
visits nearly 400 ports in 114 countries around the world and has shared the
thrill of Alaska for more than 75 years — longer than any other cruise line.
Holland America Line's 11 vessels feature a diverse range of enriching
activities and amenities focused on destination immersion and personalized
travel. Guests enjoy the best entertainment at sea each evening and dining
venues featuring exclusive dishes by world-famous chefs. A new global fresh
fish program brings more than 80 types of fresh fish on board, sourced and
served locally in regions around the world.

 CONTACT:  Bill Zucker, Erik Elvejord                             
 PHONE:    800-637-5029, 206-626-9890                             
 EMAIL:    pr@hollandamerica. com (mailto:pr@hollandamerica.com)  



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