Launch of three new skincare products
21/09/2022 07:00
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RNS Number : 0590A Cellular Goods PLC 21 September 2022
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Press Release
21 September 2022
Cellular Goods plc
("Cellular Goods" or "The Company")
Launch of three new skincare products
Signing of Helena Christensen as face of Rejuvenating Skincare Campaign
Cellular Goods (LSE: CBX) a UK-based wellness company providing premium
consumer products formulated with lab-produced cannabinoids, is pleased to
announce a significant expansion to its 'Look Better' (skincare) range, with
the launch of three new products in a campaign fronted by international
supermodel Helena Christensen.
Cellular Goods has expanded its Look Better range with three new Rejuvenating
products, comprising the Rejuvenating Night Cream, the SPF 25 Rejuvenating Day
Cream and the Rejuvenating Day Mousse, complementing the Company's
Rejuvenating Cannabinoid Serum, the first and only product in the UK to use
novel cannabigerol ("CBG") to provide age-preventative benefits. All three new
products are formulated with Cellular Goods' proprietary blend of CBG and
cannabidiol ("CBD"), which, as shown by the Company's white papers, protect
the skin from UV damage and inflammation, two leading causes of skin ageing.
The new products will allow the Company to widen its reach and meet demand for
products that effectively address the visible signs of ageing without the
irritative side effects associated with other, industry-standard ingredients
such as retinoids.
The night cream has a retail price of £89 for 50ml, the day cream of £79 for
50ml and the day mousse of £69 for 50ml. All three products are available for
purchase on the Company's ecommerce website, www.cellular-goods.com
(http://www.cellular-goods.com) and on the Amazon Marketplace from today, as
well as in premium cannabinoid retailer Voyager's brick-and-mortar stores in
Edinburgh, St Andrews and Dundee.
Signing of Helena Christensen
Cellular Goods has signed international supermodel Helena Christensen as the
face of the Company's Rejuvenating Skincare Campaign ("the Campaign"). The
Campaign includes digital, social, PR and press materials featuring Ms
Christensen and the Rejuvenating Range, which will feature, among other media,
in British Vogue.
Ms Christensen is a Danish supermodel and photographer who has modelled for
high-end fashion brands including Armani, Versace, Karl Lagerfeld and
Victoria's Secret. She was part of the New York Times' "Magnificent Seven",
describing the world's dominant supermodels. Ms Christensen has more than
990,000 followers on Instagram and is frequently featured in leading
publications including British Vogue, Harper's Bazaar, Hello Magazine and the
Daily Mail. (Source: The New York Times, 1996, Supermodels Hot As Ever Or On
Ice?; No Stars Means No Sizzle).
Ms Christensen was previously founding partner and creative director of Nylon
Magazine and was appointed a United Nations High Commissioner for Refugees
("UNHCR") Goodwill Ambassador in 2019.
Anna Chokina, chief executive, commented: "We are so pleased to be partnering
with the iconic Helena Christensen to launch the innovative new products in
our Rejuvenating Skincare Range. Our brand-new campaign with Helena, someone
who shares our passion for high-performance science-backed skincare, is an
incredible opportunity for Cellular to harness her massive online and social
media presence to boost public awareness and credibility of the amazing
antioxidant and anti-inflammatory effects of CBG and CBD.
"CBD and CBG are among the most exciting ingredients in skincare and
age-prevention and their potent effects can be delivered while soothing skin."
Helena Christensen commented: "Since I've started using Cellular Goods'
Rejuvenating Range, I've been reminded what a vital component skincare is to
overall beauty and wellness by my visibly improved complexion. The products
have left my skin brighter and firmer and I'm excited to see how the product
range continues to deliver for my skin as part of my existing regimen - it's
wonderful to have a gentle yet high-impact solution that blends so well with
my skincare routine and suite of other go-to products.
"Cellular Goods is creating high-performance breakthrough skincare. The
Rejuvenating Skincare Range fights skin inflammation and works to prevent skin
ageing by harnessing innovative CBG and CBD-powered formulas. I'm thrilled
that by teaming up with Cellular Goods, I can spread the word of CBD and CBG's
anti-inflammatory, superior skincare qualities, which make them some of the
most exciting skincare ingredients I've seen across my entire career. While
the results are impressive, I've found that CBG and CBD are gentle enough to
use every day, delivering their benefits without being harsh on skin like so
many other ingredients."
For further information please contact:
Cellular Goods
Anna Chokina Via Tancredi +44 207 887 7633
Chief Executive
Investor Relations ir@cellular-goods.com
Tennyson Securities
Corporate Broker
Peter Krens +44 207 186 9030
Novum Securities
Corporate Broker
Colin Rowbury
Jon Belliss +44 207 399 9427
Tancredi Intelligent Communication
Media Relations
Helen Humphrey +44 744 922 6720
Charlie Hobbs +44 789 755 7112
cellulargoods@tancredigroup.com
About Cellular Goods PLC:
Cellular Goods is a UK-based wellness company that provides premium products
based on lab-made cannabinoids. It was established in August 2018 to develop
efficacy-led and research-backed cannabinoid-powered wellness products. The
initial focus is on three product verticals: Function Better, Feel Better and
Look Better. These three verticals encompass Cellular Goods' premium CBG
skincare and CBD ingestible and topical athletic recovery products, with the
first products launched in December 2021. The Company's shares are listed on
the main market of the London Stock Exchange. www.cellular-goods.com
(http://www.cellular-goods.com)
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