* Searches for holiday home rentals plunge
* Turkish Airlines and Pegasus unlikely to hit targets
* Tour operators may have to cut prices
By Ceyda Caglayan and Victoria Bryan
ISTANBUL/BERLIN, July 19 (Reuters) - The attempted coup in
Turkey last week has dealt another blow to the country's already
weakened tourism industry and will weigh on profits of the
nation's airlines and airports as well as tour operators serving
the country, industry experts said.
Turkey's tourism sector has taken a battering this year
after a wave of suicide bombings. Even ahead of the attack at
Istanbul's Ataturk airport at the end of last month economists
forecast that tourism revenue would drop by about $8 billion
this year, equivalent to 1 percent of GDP. urn:newsml:reuters.com:*:nL8N19K1EU
Holiday rentals website Tripping.com said that searches for
accommodation in Turkey dropped 37 percent last weekend compared
with the previous weekend.
Market research company Euromonitor predicts that
international arrivals to Turkey will drop to 32.9 million this
year, from 34.7 million in 2015 and a peak of more than 35
million in 2014.
"The recent political events in Turkey will be catastrophic
for its travel industry," Euromonitor's Nadejda Popova said.
In June alone, international air passenger arrivals dropped
by 29 percent, bringing the decline for the first half of 2016
to 12 percent.
STAY-AWAY PASSENGERS
The declining tourist numbers are likely to be most painful
for Turkish Airlines THYAO.IS and budget carrier Pegasus
PGSUS.IS , as well as airport operator TAV TAVHL.IS and
airport service company Celebi CLEBI.IS .
Shares in those companies have fallen by between 25 percent
and 35 percent already this year.
Efe Kalkandelen, airlines analyst at IS Investment, said he
now expects total air passenger numbers to Turkey to drop by 4-5
percent this year, against his previous estimate of a 5.2
percent increase.
The drop in international passengers is of particular
concern because they typically generate greater profit than
domestic passengers, he said.
International passengers accounted for 87 percent of Turkish
Airlines' 2015 passenger revenue and 61 percent at Pegasus.
Turkish Airlines' greater proportion of transit passengers
could provide some support, Kalkandelen said, but neither of the
two carriers are likely to hit year-end targets. urn:newsml:reuters.com:*:nEMN2CC4CA
Turkish Airlines, which was downgraded by ratings agency
Standard & Poor's this month, aims to carry 72.4 million
passengers this year, up from 61.2 million in 2015, and achieve
a margin of 20-22 percent on earnings before interest, tax,
depreciation and rentals (EBITDAR).
Pegasus is targeting passenger growth of 13-15 percent from
a 2015 level of 22.3 million people and an EBITDAR margin of
19-21 percent.
PRICE CUTS?
The turmoil has already led to the insolvency of Anatolian
Sky, which specialised in holidays to Northern Cyprus and
Turkey. Shares in London-listed TUI TUIT.L and Thomas Cook
TCG.L , two of Europe's largest tour operators, have come under
pressure from events in Turkey as well as attacks in France and
Britain's vote to leave the European Union. urn:newsml:reuters.com:*:nL8N1A436N
Some operators may now find themselves having to cut prices
for late summer holidays, Numis analyst Wyn Ellis said.
Thomas Cook has cut capacity to Turkey by about a third this
year, but Ellis said its exposure is still likely to be
"uncomfortable".
TUI had moved to focus more on exclusive hotels, which tend
to be booked earlier, so its late summer bookings could be
better, Ellis added.
Thomas Cook said that cancellations after the failed coup
had been minimal, though large numbers of customers had called
to seek reassurance.
A spokesman for TUI said that Turkey may yet prove to be a
popular last-minute destination because prices were good and
many other places are fully booked.
<^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Turkey vows to remove Gulen movement "by its roots" after failed
coup urn:newsml:reuters.com:*:nL8N1A5276
Turkish tourist arrivals mark biggest drop in at least 22 years
urn:newsml:reuters.com:*:nL8N19K1EU
Attacks, coup, Brexit spell summer chill for UK tour operators
urn:newsml:reuters.com:*:nL8N1A436N
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(Reporting by Ceyda Caglayan in Istanbul and Victoria Bryan in
Berlin; Editing by David Goodman)
((victoria.bryan@thomsonreuters.com; +49 30 2888 5169; Reuters
Messaging: victoria.bryan.thomsonreuters.com@reuters.net
Twitter:@vl_bryan))
Keywords: TURKEY SECURITY/TOURISM