Celebrus Tech - Grant of Awards under Long Term Incentive Plan
29 July 2026
Celebrus Technologies plc
Grant of Awards under Long Term Incentive Plan
Celebrus Technologies plc (AIM: CLBS, "the Group", "Celebrus"), the AIM-listed data solutions provider, announces that on 28 July 2026, key employees were granted options over, in aggregate, 689,057 ordinary shares of two pence each in the Company ("Ordinary Shares").
The awards were made as set out below under the terms of the Celebrus Long Term Incentive Plan ("LTIP") and included the PDMRs listed below.
PDMR
Number of
Options
Bill Bruno
277,719
Ash Mehta
169,839
Vesting of awards to PDMRs is subject to the satisfaction over the three-year period, beginning 1 April 2026 of specified performance conditions, based on the Company's relative Total Shareholder Return (TSR) in respect of half of the award, and growth in Annual Recurring Revenue (ARR) in respect of the other half. Vesting criteria have been set as follows:
· TSR of no less than median performance against the selected benchmark for minimum vesting, with a sliding scale above this level, up to full vesting for top-quartile performance.
· 15% annual compound growth in Celebrus ARR** to achieve minimum award vesting, with a sliding scale above this level, up to full vesting at 25% compound growth. The awards will benefit from dividend equivalents in accordance with the LTIP Rules.
The awards are subject to an exercise price of £0.02 per share.
** "Celebrus ARR" comprises ARR from Celebrus software licenses and associated managed services.
Enquiries
Celebrus Technologies plc
Bill Bruno, Chief Executive Officer
Ash Mehta, Chief Financial Officer
+44 (0) 1932 893333
Cavendish (Nominated Adviser & Joint Broker)
Julian Blunt / Edward Whiley / Elysia Bough, Corporate Finance
Harriet Ward, Corporate Broking
+44 (0) 20 7220 0500
About Celebrus Technologies plc
Celebrus sets the gold standard globally for improving marketing effectiveness and preventing fraud across all industries. We are laser-focused on improving the relationships between brands and consumers via better data. This means innovating better ways to manage digital identity and know your consumers, even when they are not logged in. Celebrus provides frictionless data capture across all digital channels and devices, ensures compliance by design, and ultimately makes digital data instantly usable wherever required. We thrive on solving complex digital data challenges to help businesses succeed.
Celebrus Technologies Plc is a global business operating in over 30 countries today. We are quoted on the AIM Market of The London Stock Exchange (CLBS).
For more information, please see www.celebrus.com
The relevant notifications set out below are provided in accordance with the requirements of Article 19 of the UK Market Abuse Regulation.
1
Details of the person discharging managerial responsibilities/person closely associated
a)
Name
Bill Bruno
2
Reason for the notification
a)
Position/status
Chief Executive Officer
b)
Initial notification/Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
Celebrus Technologies Plc
b)
LEI
213800HP3XUS3KTGWT63
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Identification code
Options over Ordinary Shares of 2 pence each
ISIN: GB0001351955
b)
Nature of the transaction
Grant of options under the terms of the Celebrus Long Term Incentive Plan ("LTIP") at an exercise price of £0.02 per share (176,929 shares).
c)
Price(s) and volume(s)
Price(s)
Volume(s)
Nil
277,719
d)
Aggregated information
-
Aggregated volume
-
Price
n/a (single transaction)
e)
Date of the transaction
28 July 2026
f)
Place of the transaction
Outside of a trading venue
1
Details of the person discharging managerial responsibilities/person closely associated
a)
Name
Ash Mehta
2
Reason for the notification
a)
Position/status
Chief Financial Officer
b)
Initial notification/Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
Celebrus Technologies Plc
b)
LEI
213800HP3XUS3KTGWT63
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Identification code
Options over Ordinary Shares of 2 pence each
ISIN: GB0001351955
b)
Nature of the transaction
Grant of options under the terms of the Celebrus Long Term Incentive Plan ("LTIP") at an exercise price of £0.02 per share (109,688 shares).
c)
Price(s) and volume(s)
Price(s)
Volume(s)
Nil
169,839
d)
Aggregated information
-
Aggregated volume
-
Price
n/a (single transaction)
e)
Date of the transaction
28 July 2026
f)
Place of the transaction
Outside of a trading venue
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