** Energy drink maker Celsius Holdings' CELH.O shares fall
2.2% to $26.21 premarket
** Brokerage TD Cowen downgrades stock to "hold" from "buy",
cuts PT to $29 from $40
** Says data shows decline in sales growth in the last four
weeks vs growth recovery in the energy drink category
** Says velocity, or sales per retailer, has also declined,
despite growth in retail shelf space for company's products,
says this will further harm distribution growth
** Says there is increased competition from Alani Nu's
health-conscious female-forward approach similar to CELH's, as
well as from Red Bull's sugarfree line
** Fifteen of 21 brokerages rate the stock "buy" or higher,
five "hold" and one "sell"; with a median PT of $38.50 - LSEG
** CELH fell 51.7% in 2024
(Reporting by Neil J Kanatt in Bengaluru)
((Neil.JKanatt@thomsonreuters.com;))