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CAKE — Cheesecake Factory News Story

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Activist investor urges Cheesecake Factory to explore a potential split, WSJ reports

Oct 21 (Reuters) - Houston-based activist investor JCP
Investment Management is urging Cheesecake Factory  CAKE.O  to
explore the possibility of creating a separate public company by
spinning off three of its smaller brands, according to a report
by the Wall Street Journal on Monday.
    JCP Investment Management, which has built roughly a 2%
stake in Cheesecake Factory, has privately told executives that
North Italia, Flower Child, and Culinary Dropout brands would be
better off as a separate company, WSJ reported, citing people
familiar with the matter.
    Cheesecake Factory did not immediately respond to a request
for comment. Its shares were up about 3% in after-hours trading.



 (Reporting by Neil J Kanatt in Bengaluru; Editing by Tasim
Zahid)
 ((Neil.JKanatt@thomsonreuters.com;))

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