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CAKE — Cheesecake Factory News Story

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Cheesecake Factory up on report of activist investor pushing for spinoff

** Shares of Cheesecake Factory  CAKE.O  rise ~3% to $43.75
premarket
    ** JCP Investment Management is urging CAKE to explore
spinning off three of its smaller brands, WSJ reports
    ** The Houston, Texas-based activist investor has built
roughly a 2% stake in Cheesecake Factory, the report adds
    ** "While we believe the eventual spinoff of CAKE's emerging
brands is viable and would add value to shareholders, we
disagree on the urgency" - Wedbush Securities
    ** "They're simply too small today and are unlikely to be
large enough in the foreseeable future" - brokerage adds
    ** Up to last close, stock was up ~21% this year

 (Reporting by Akash Sriram in Bengaluru)
 ((Akash.Sriram@thomsonreuters.com; https://twitter.com/hoodieonveshti;))

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